Content Marketing – Volume Nine

How to Repurpose Content Across Social Media for Maximum ROI

Natalie Henley — Sun, 13 Jul 2025 15:43:45 +0000

Tired of spending hours trying to figure out what the heck to post on social media for your brand? You’re not the only one, a lot of brands struggle with resourcing and creativity to get a social media calendar ready ahead of the month.

One tactic that can really help is content repurposing specifically for social media. Please note, content repurposing likely shouldn’t be the only thing you’ve got in your social media calendar, but it can make up as much as 25-50% of the content you post on a regular basis. Also, content repurposing is one of the best ways to get AI incorporated into your regular social media calendar.

What Does Repurposing Content For Social Really Mean?

Let’s get one thing straight. Repurposing isn’t just copying the same post and pasting it everywhere. It means taking something you’ve already made and changing it so it fits different platforms or audiences.

Here’s what that looks like:

Turn a blog post into a LinkedIn carousel.
Take the best tips from a webinar and turn them into a Twitter thread.
Convert a case study into a YouTube script or even a podcast outline.

See how it works? The message stays the same. You just change how you share it.

There’s a big difference between reposting and repurposing:

Reposting means sharing the same thing again. Maybe at a different time or on another app.
Repurposing means turning it into something new that fits the style of that platform and catches people’s attention in a fresh way.

The best part? You save time and reach more people without making brand-new stuff every single time. It’s smarter, faster, and gets better results.

Now that you get what repurposing really is, let’s look at why it works so well.

Why Repurposing Works Across Social Media Platforms

Have you ever wondered why some brands seem to show up everywhere online? It’s not luck. It’s because they repurpose content in smart ways.

A big reason is how social media works. Apps like Instagram, LinkedIn, and TikTok show your stuff to more people when you post often.

But creating fresh content every single day? That’s exhausting. Repurposing helps you stay active without burning out.

It’s not just about posting often. Different apps have different people using them. What works for one might not work for another. Someone watching YouTube might never scroll LinkedIn. A person reading your newsletter may never open TikTok. Repurposing helps you share the same message in ways that fit each group.

The format matters too. Something that works great as a long blog won’t do well on Instagram. But when you turn it into smaller pieces, it grabs more attention. You can break it into:

Quick tips
Picture carousels
Short videos

This makes people more likely to notice, like, and share it.

There’s another big win too. Repurposing helps more people find you through search. The more places your content shows up, the easier it is for new people to discover your business. It also makes your brand look stronger and more trustworthy.

Core Types of Content That Are Perfect for Repurposing

Wondering where to start? You likely already have plenty of content ready to be transformed. Certain types work particularly well when you repurpose content because they’re packed with valuable information that can be reshaped for different audiences.

Blog Posts

Blog posts are goldmines. A single article can fuel multiple LinkedIn posts, short videos, carousels, podcast segments, or even an email series. If it performed well once, why let it gather dust?

Webinars

Webinars tend to be dense with insights. You don’t have to share the whole thing at once. Break it into short video clips for social media. Take the best tips and turn them into a blog post. Or make a simple graphic that shows the main points. Just like that, a one-hour video can give you enough content to last for weeks.

Long-Form Videos

Got a YouTube video or recorded workshop? Slice it into reels, quote graphics, or audio snippets. You can even reverse the process—turn key video points into written content like guides or LinkedIn articles.

Podcasts

Audio content is versatile. Turn episodes into written summaries, blog posts, quote cards, or highlight videos. Great conversations shouldn’t stay trapped in audio alone.

Data Reports

Research and reports are treasure troves. Break down stats into charts for Instagram. Write a blog explaining key insights. Use surprising numbers to drive discussion on Twitter or LinkedIn.

Email Newsletters

Your newsletters are more than inbox fillers. Repurpose sections into short posts, threads, or quick videos. If you’ve explained a concept once, it’s probably worth sharing again—just in a different format.

Case Studies

Nothing builds trust like proof. Turn case studies into client success story posts, short testimonial videos, or educational threads that walk through the challenges and results. One well-written case study can serve across channels for months.

Now you know what kinds of content are great for repurposing. But how do you decide which piece gets a second life first?

How to Choose What to Repurpose

How do you actually decide what’s worth repurposing? Is it about performance, relevance, or something else? Good news—you don’t have to guess.

Start with the Numbers

Open your analytics. Which pieces are driving the most traffic, shares, or saves? High-performing content has already proven its value. It’s the safest bet when deciding what to repurpose.

Focus on Evergreen Topics

Some content never gets old. Why? Because people always need helpful answers. Think how-to guides, step-by-step tips, or answers to common questions. This type of content stays useful for months—or even years. If you’re going to repurpose anything, start here. It keeps delivering value long after you hit publish.

Spot Hidden Gems

Ever post something great… only to hear crickets? You’re not alone. Sometimes strong content slips through the cracks. Maybe it was shared on a quiet day. Maybe the algorithm didn’t do you any favors. Go back. Look for posts that didn’t get the attention they deserved. Freshen them up. Share them in a different way. You’ll be surprised how often a second chance does the trick.

Match Your Current Goals

Have a product launch coming up? Running a new campaign? Dig through your older content and look for pieces that fit. Repurposing isn’t just recycling. It’s about helping your current goals by sharing the right message at the right time.

Platform-by-Platform Repurposing Strategies

Think repurposing is as simple as copy, paste, post? Not exactly. Ever wonder why something crushes it on LinkedIn but flops on TikTok? Simple—every platform plays by different rules.

1. Instagram

Instagram thrives on visuals, quick tips, and bite-sized inspiration. Your audience here isn’t looking for essays—they want value packaged beautifully and delivered fast.

Turn bite-sized tips into carousels or quick Reels.
Pull standout quotes for Stories.
Use behind-the-scenes cuts or candid moments for more casual Reels. Authentic always wins here.

2. LinkedIn

LinkedIn rewards expertise, insight, and storytelling. This is the platform for building authority and trust with a professional audience.

Slice long blogs into sharp, insightful thought-leadership posts.
Share short-form videos that distill key takeaways.
Convert detailed webinars into swipe-friendly carousel decks with step-by-step value.

3. YouTube + Shorts

YouTube is where audiences come for depth—or quick wins with Shorts. Whether teaching, explaining, or entertaining, video content stretches far here.

Chop long-form videos into Shorts, highlights, or how-to snippets.
Pair podcast audio with simple visuals for broader reach.
Borrow SEO-optimized titles straight from your top-performing blogs to drive clicks.

4. TikTok

TikTok loves fast, authentic, and slightly chaotic energy. Forget perfect. Prioritize helpful, funny, or surprising.

Use casual, sometimes unpolished snippets from other videos—yes, imperfections actually help here.
Share fast facts, bust common myths, or spin blog posts into listicle-style videos that keep attention.

5. Facebook

Facebook’s audience overlaps with Instagram—but with a heavier focus on conversations, groups, and community-driven content. Think more discussion, less flash.

Cross-post much of your Instagram content—it works here too.
Turn blogs into polls, Q&A posts, or even live videos to drive interaction.
Share client wins, behind-the-scenes clips, or quick tips in digestible formats.

6. Twitter / X

Twitter rewards brevity, relevance, and consistency. It’s fast-moving. Short-lived. But also great for building authority when done right.

Break blog content into threaded tweets that tell a story or teach something step-by-step.
Share impactful visuals or key data points pulled from reports or articles.
Reschedule and reshare posts over time. Visibility compounds here.

Tools to Make It Easier

The right tools can take away a lot of the boring work and help you get things done faster. Here are some tools that make repurposing much easier:

Canva – Turn blog posts into graphics, slideshows, or social media pictures. You don’t need to be a designer to use it.
Descript – Perfect for chopping videos, cleaning up audio, and converting spoken content into editable text for captions, blogs, or quotes.
Buffer – Manage your content calendar and schedule repurposed posts across multiple platforms from one dashboard.
Repurpose.io – Helps move content from one place to another. It can send podcast clips to YouTube, turn videos into TikToks, and more without doing it by hand.
ChatGPT – Use it to help write captions, sum up long blogs, or change content into different formats fast.

These tools won’t do the thinking for you, but they take care of the boring stuff. But even with great tools, learning how to repurpose takes practice. Some mistakes are easy to make. Let’s look at what to watch out for—and how to fix it.

Common Mistakes to Avoid

As we’ve already discussed, repurposing isn’t copy and paste. There are a few common mistakes that can quietly sabotage your results.

Posting the same thing everywhere without adjustments. Each platform is different. What works on TikTok won’t always work on LinkedIn. You have to change it to fit.
Ignoring platform culture or content length limits. A five-minute video won’t survive on TikTok. And text-heavy posts flop on Instagram.
Skipping performance tracking. Just because you repurposed doesn’t mean it’s done. Check how it’s performing. Tweak if needed.
Letting old content go stale. Before repurposing, update data, examples, or references. Update any old facts, examples, or links.

If you skip these mistakes, you’re already doing better than most. Now, let’s talk about measuring results.

Measuring ROI from Repurposed Content

So how do you know if your repurposing efforts are paying off—or just adding noise? The answer is in the numbers. Without data, you’re just guessing. The great thing about digital content is that everything leaves a trail.

Look at these metrics:

Engagement: Are people hitting like, sharing, commenting, or saving?
Reach: How many saw it? Did it reach new people?
Clicks: Are folks clicking links to visit your site or check an offer?
Conversions: Did it lead to what really matters? Sales, sign-ups, or leads.

After you check these numbers, compare them to how the original post did. Did the new format perform better? Sometimes, a simple carousel or video snippet can outperform the long-form blog it came from. Other times, it might need some tweaking. Either way, stack the numbers side by side to make informed decisions.

Plus, there are tools that make tracking easy:

UTM links – Track exactly where clicks are coming from.
Google Analytics – See who visited, where they came from, and what they did.
Bitly or in-app analytics – Quick glance at clicks and traffic.

The goal isn’t to be perfect. It’s to keep learning. Some formats win big. Others… need a redo. But don’t worry. The data will move you the right direction.

Conclusion

Repurposing is a smarter way to get more from what you’ve already built. Done right, it saves time, grows your reach, and boosts results.

But here’s the thing. It’s like testing. Try different styles. Watch what works. Change things if needed. The more you adjust, the better it works.

If you want help building a repurposing strategy, get in touch with V9 Digital Agency. Let’s make your content work harder—so you don’t have to.

How to Optimize for AI Overviews and Stay Ahead in SEO

Natalie Henley — Tue, 25 Mar 2025 15:31:35 +0000

AI Overviews are shaking up the search game. If you’ve been tracking SEO trends, you already know that Google’s AI-generated summaries are taking up major real estate on Search Engine Results Pages (SERPs). And while this could mean fewer clicks overall for traditional organic listings, it also presents a huge opportunity—if you know how to play the game.

Here’s how to optimize for AI Overviews and make sure your content stays visible.

What Are AI Overviews and Why Do They Matter?

AI Overviews (AIOs) are Google’s new AI-powered summaries that appear at the top of search results. Instead of just displaying a list of links, these overviews generate concise answers by pulling from multiple sources. This is great for users who want quick answers but can be a nightmare for brands that rely on organic clicks for website traffic.

The challenge:

AI Overviews take up space where organic search results used to shine.
Recent studies reveal a significant shift in search behavior: when AI-generated overviews provide direct answers, nearly one-third of users (about 30%) choose not to click through to external websites. This trend aligns with broader research showing that “zero-click searches” are becoming more common, reducing organic web traffic by as much as 25%. As AI-powered search continues to evolve, businesses and content creators must adapt their strategies to capture audience attention within search results themselves.
If your content isn’t included in an AI Overview, your organic traffic could take a serious hit.

The opportunity:

If your content is featured in the AI Overview, you might actually see more traffic than without an AI Overview.
Lower-ranking results (positions 3-10) tend to get more clicks when there’s an AIO at the top than when there’s no AIO.
- In other words, if the AI Overview doesn’t sufficiently answer their query, users now seem willing to scroll down further to find what they’re looking for.
If you optimize your content for AI, your site could be referenced within AI Tools directly as well (Chat GPT, Claude, Perplexity, etc) – not just Google’s AI Overview.

So, how do you make sure your content is AI-friendly? Let’s get into it.

How to Optimize for AI Overviews

1. Create AI-Friendly Content

AI favors content that is:

Clear & scannable – Use bullet points, numbered lists, and short paragraphs. Avoid overly complex grammar and run-on sentences, which are harder for AI and users) to interpret.
Expert-driven – Google prioritizes content with clear expertise (E-E-A-T: Experience, Expertise, Authority, and Trustworthiness).
Comprehensive but concise – Cover the topic thoroughly, but avoid unnecessary fluff.
Well structured – Use frequent hierarchical headings (H2s, H3s, H4s) to structure your content and indicate which parts are the most important.

Pro tip: AI Overviews tend to pull from sources that provide straightforward, structured answers. If your content is buried in a long, essay-style format, AI is less likely to pick it up.

2. Use Schema Markup

Schema helps search engines understand the structure of your content. The right markup can increase your chances of being featured in AI Overviews.

Best schema types for AI inclusion:

How-To (for step-by-step guides)
FAQ (for question-based content)
Q&A (for community-style discussions)
Reviews & Ratings (if relevant to your content)
SameAs (to connect your brand identity across the web)

Action step: Use schema markup to explicitly tell AI what your content is about, and who your brand is. AI is more likely to pull from well-structured data.

3. Optimize for Long-Tail & Conversational Queries

AI Overviews are context-driven, meaning they often surface content that directly answers specific, natural-language questions.

Target long-tail keywords – Think “How does X work?” or “Best way to do Y.”
Write like people talk – AI prefers content that sounds natural and answers common user questions.
Create unique content – Identify questions and topics that are highly specific and relatively unique, so there are fewer sources competing for AI inclusion.
Use AI for topical research – Try asking ChatGPT or Google about topics you’re considering, then create content around the questions AI struggles to answer.

Example: Instead of writing “SEO Tips,” go for “How to optimize blog content for AI Overviews”—it’s specific and matches how users search.

4. Track & Measure AI Traffic

AI-driven search traffic doesn’t always show up neatly in Google Analytics. To track it properly:

Set up a custom channel group in GA4 to isolate traffic driven by AI Tools.
Monitor SERP Features in a traffic reporting tool (such as SEMrush) to see how often your site is featured in AI Overviews.
Use Google Search Console to track impressions where AI Overviews are present.

Why this matters: Without tracking AI-driven traffic separately, it will be hard to know what’s working and the value of that traffic.

5. Share Your Content Everywhere

AI Overviews don’t just pull from websites—they source information from Reddit, Quora, LinkedIn, and even YouTube. The more places your content exists, the more credibility it has in the eyes of AI. To increase your chances of being featured:

Repurpose content – Turn blog posts into LinkedIn articles, Twitter threads, and YouTube videos.
Engage in online discussions – Answer industry questions on forums where AI pulls information.
Get media mentions – AI Overviews favor content referenced in multiple places, especially from credible, well-known sources.

Bottom line: Goodcontent can’t just live on your website anymore. To truly succeed it needs to be distributed and referenced across the web.

Looking Ahead: The Future of AI and Generative Search

Google is expanding AI Overviews and introducing AI Mode for Search in 2025. Beyond Google, users are also turning directly to AI Tools as search engine. AI-driven search isn’t just a passing trend—it’s the new normal.

What to expect:

Organic search traffic will continue shifting away from traditional blog-style content.
AI Tools (like Perplexity and ChatGPT) will become bigger traffic sources.
Brands that adapt quickly will gain visibility in places their competitors aren’t even thinking about yet.

Final Takeaway

AI Overviews aren’t going away, and SEO is evolving faster than ever. If you want your content to stay relevant:

Ensure your content scannable, structured, and easy to digest.
Use schema markup to help AI understand your content and brand.
Focus on long-tail, natural-language queries.
Track AI-driven traffic – for Google’s AI Overview and for AI Tools.
Distribute your content across multiple platforms.

Even if your overall organic traffic is down since the global expansion of AIOs around October 2024, the quality can compensate for quantity in this new search landscape. We have noticed a fairly widespread drop in organic sessions, however drops in traffic may be accompanied by increases in engagement and revenue – if your site is well-optimized for AI.

The brands that embrace these changes now will be the ones that win in the new AI-driven search landscape. Don’t wait until your organic traffic causes bigger problems — get ahead and start optimizing for AI today.

Not an expert in AI and generative search optimization? Connect with a search expert to personally review opportunities for your website.

How to Leverage UGC (User-Generated Content) for Maximum Engagement in 2025

Natalie Henley — Sun, 16 Mar 2025 15:17:57 +0000

User-generated content (UGC) refers to any content—such as text, images, videos, and reviews—created by consumers rather than brands. It is the lifeblood of contemporary digital interaction. Real experiences from real people are considerably more trustworthy than the best brand content in the world.

With AI reshaping how content is created and consumed, and consumers valuing authenticity more than ever, UGC has become a marketing necessity. In this guide, we’ll explore why UGC is vital, the types that drive engagement, and how to use it effectively.

Why UGC Matters More Than Ever in 2025

Not only is user-generated content valuable, but it is also necessary. Customers look to their peers for reliable information as they become more skeptical of content created by brands. Real user experiences are more credible than corporate messages in any kind of content, including reviews, videos, and social media posts. Here’s why:

Trust drives conversions – People rely on peer-generated content to validate their decisions. Whether it’s a review or a user video, credibility stems from authenticity.
AI is everywhere – Automation is making brand-generated content easier to produce, but that also means customers are more skeptical. Genuine, organic content stands out.
SEO loves UGC – Google rewards fresh, engaging content. UGC increases dwell time, boosts interaction rates, and often leads to organic backlinks.
Data is key – Brands aren’t just using UGC; they’re analyzing it. AI-driven sentiment analysis helps companies refine messaging and product positioning.

Types of UGC That Drive Maximum Engagement

Not all UGC is created equal. Some formats resonate more than others, depending on your audience and platform. The most effective ones are engaging, shareable, and seamlessly integrated into the brand’s narrative. Here are the content types that deliver the best results:

Customer reviews and testimonials – From written feedback to video testimonials, social proof remains a conversion powerhouse.
Social media posts – Challenges, mentions, and hashtags promote natural brand advocacy.
Short-form video content – TikTok, Instagram Reels, and YouTube Shorts are great for dominating consumer attention. UGC in this format feels authentic and digestible.
Community-driven discussions – Platforms like Reddit, Facebook Groups, and Discord foster deeper engagement and brand loyalty.
AI-assisted UGC – AI tools help users craft captions, filters, and co-created content, blending human creativity with smart technology.

How to Encourage and Incentivize UGC

Consumers won’t create content for your brand without a reason. Making participation simple, creating a sense of community, and providing rewards are essential. The objective is to create an environment that inspires people to contribute their experiences.

Strategies for motivating customers to create content – Brands must offer compelling reasons for users to contribute. Without motivation, participation dwindles.
Running contests and challenges – Friendly competition fuels engagement. Prize-driven or recognition-based, these campaigns spark participation.
Offering exclusive rewards or discounts – A well-placed incentive turns passive customers into vocal brand advocates.
Featuring top contributors on brand pages – People love recognition. Spotlighting customers’ content builds community and encourages further interaction.
Using AI tools to streamline content curation and engagement tracking – Technology simplifies content gathering, but human oversight keeps it authentic.
Ethical considerations: respecting transparency and securing permission – Borrowing user content without consent backfires. Clear policies prevent backlash.

Where and How to Distribute UGC for Maximum Impact

Creating UGC is only half the battle. Where and how you distribute it determines its impact. Brands need a strategy to showcase user content across multiple touchpoints, maximizing reach and engagement.

Social media strategies: best platforms for UGC distribution in 2025 – Some platforms work better than others. Brands must analyze where their audience is most active.
Integrating UGC into websites, landing pages, and email campaigns – Showcasing authentic customer experiences strengthens credibility and fosters engagement.
Using UGC in paid ads for increased CTR and conversion rates – Authenticity drives results. Ads featuring user-created content resonate more than polished brand messaging.
How to repurpose UGC across multiple marketing channels – Content has a longer lifespan when repackaged for various formats. A single post can fuel blogs, emails, and video campaigns.

Case Studies: Brands That Are Winning with UGC in 2025

V9 Digital Marketing Agency has successfully implemented UGC-driven campaigns for various brands, achieving impressive engagement and conversion results. Below are three standout case studies demonstrating the power of user-generated content.

Myron: Elevating Brand Perception Through Customer Testimonials

Myron, a provider of customized promotional products, worked with V9 Digital to shift its brand positioning. The strategy emphasized value-based storytelling through educational content.

Results: Myron saw a 102.7% increase in social engagements and a 68.38% rise in social-driven site sessions within two months.

Tire Kingdom: Driving Engagement with a Creative UGC Campaign

V9 Digital designed an interactive campaign where customers voted on car costume designs, generating widespread engagement and brand visibility.

Results: A 134% spike in social interactions and a 67.3% boost in organic Facebook impressions.

Outside The Breadbox: Utilizing AI to Optimize UGC Campaigns

V9 Digital developed a data-driven strategy to promote OTB’s gluten-free products through social media.

Results: The campaign achieved 1.65 million impressions and generated nearly 300 new orders via social media.

Measuring Success: Key UGC Metrics to Track

Tracking performance is critical. Without measurement, there’s no way to refine your approach. The right metrics reveal whether your UGC efforts are driving engagement, conversions, and brand loyalty.

Engagement metrics – Likes, shares, comments, and saves reveal how audiences interact with UGC.
Conversion rates – Examining how user-created content influences purchase decisions provides insights into effectiveness.
Audience growth and sentiment analysis – A surge in followers and positive discussions around your brand indicate strong UGC performance.

AI-driven sentiment analysis tools – Automated evaluation helps brands decode audience emotions and refine content strategies.

User-generated content is now essential to a successful digital marketing plan; it is no longer optional. Brands that welcome genuine consumer content will improve engagement, forge closer bonds with their audience, and produce significant outcomes.

The case studies and strategies outlined here show the immense power of UGC when leveraged effectively. By encouraging participation, distributing content strategically, and tracking performance, brands can create sustainable growth through genuine customer interactions.

Ready to take advantage of the power of UGC for your brand? V9 Digital specializes in developing effective digital strategies that convert client interactions into profitable results. Get in touch with us right now to find out how we can use user-generated content to strengthen your brand.

The 7 Types of Content Every CPG Brand Needs to Be Creating

Natalie Henley — Tue, 28 May 2024 21:01:34 +0000

In the bustling realm of consumer packaged goods (CPG), where shelves overflow with enticing options, the need to stand out is critical. From the familiar staples in your pantry to the beauty products gracing your bathroom counter, CPG encompasses a vast array of frequently purchased items. But with the digital revolution, the landscape has shifted. Today, simply having a great product isn’t enough. To truly connect with consumers, foster loyalty, and drive sales, CPG brands need a powerful weapon in their arsenal: content marketing.

But with the plethora of content options available, which ones should CPG brands focus on? Here are the seven types of content every CPG brand must be crafting to spark engagement and fuel sustained growth.

1. Educational Content

Educational content is a gateway to inform and inspire your audience. This encompasses a range of content that directly educates consumers on how to get the most out of your product. Think recipe inspiration using your pasta brand’s unique shapes or your skincare company creating video tutorials that demonstrate proper product application. By providing valuable knowledge and practical tips, you’re not just promoting your product – you’re establishing yourself as a trusted resource and authority within your niche.

Benefits for CPG Brands

Enhances brand credibility and trust.
Provides practical value, encouraging repeat purchases.
Positions the brand as an authority in its niche.

Examples of Successful Educational Content

Betty Crocker’s extensive recipe database drives users to their website for cooking tips.
Dr. Bronner’s DIY cleaning solutions using their liquid soap engage eco-conscious consumers.

2. User-Generated Content (UGC)

User-generated content (UGC) taps into the incredible power of your customer base. Instead of solely promoting your product yourself, you empower your audience to create and share their own content related to your brand. This could take the form of recipe contests where users showcase their culinary creations using your ingredients or photo challenges that encourage creative expression with your product. By fostering UGC, you’re not just generating content – you’re building a vibrant community around your brand.

How to Encourage User-Generated Content

Host social media contests and challenges with clear participation guidelines.
Feature customer content on your official channels, offering recognition and building excitement.

Benefits of UGC for CPG Brands

Builds community and fosters trust.
Provides authentic and relatable content.
Enhances social proof, attracting new customers.

Examples of CPG Brands Leveraging UGC Effectively

Coca-Cola’s “Share a Coke” campaign, where users shared photos of personalized Coke bottles.
Chobani’s encouragement of customers to click and post recipes using their yogurt.

3. Influencer Marketing Content

Influencer marketing involves partnering with social media personalities or industry experts who hold sway over a particular audience segment. By collaborating with influencers who align with your brand values and target demographic, you can leverage their reach and credibility to promote your product in a more organic and relatable way. There are various types of influencer marketing campaigns you can implement, from product reviews and unboxing to sponsored posts and challenges.

Choosing the Right Influencer for Your Brand

Ensure alignment with brand values and target audience
Evaluate the influencer’s engagement rates and authenticity over pure follower count.
Clearly define campaign goals and expectations before partnering.

Different Types of Influencer Marketing Campaigns

Product reviews and unboxings allow influencers to share their honest opinions about your product, fostering trust with their audience.
Sponsored posts and challenges leverage the influencer’s creativity to showcase your product in a way that resonates with their followers.
Brand ambassador partnerships build a long-term relationship with a trusted influencer who embodies your brand identity.

Examples of Successful Influencer Marketing Campaigns

Pepsi’s collaboration with football stars and social media influencers for product launches.
Tarte Cosmetics’ influencer trips resulting in viral content showcasing their makeup products.

4. Behind-the-Scenes Content

People are naturally curious! Behind-the-scenes (BTS) content offers a glimpse into the inner workings of your brand, fostering transparency and trust with your audience. This could involve showcasing your factory tours to highlight your commitment to quality production or employee spotlights that introduce the faces behind the brand and humanize your company culture. By peeling back the curtain and offering a peek into your world, you’re inviting your audience to connect with your brand on a deeper level.

Content Ideas for BTS Content

Factory tours showcasing your commitment to product quality and sustainable practices.
Employee spotlights highlighting your company culture, values, and team spirit.

Examples of CPG Brands Excelling with BTS Content

Ben & Jerry’s behind-the-scenes videos on YouTube take viewers on a journey of how their ice cream is made, showcasing the fun and creativity that goes into the process.
Burt’s Bees leverages social media to share their transparent sourcing and production processes, highlighting their commitment to natural ingredients and eco-friendly practices.

5. Community-Focused Content

Move beyond simple product promotion and create content that fosters a sense of community around your brand values and interests. This could involve online forums where tea enthusiasts share brewing tips using your Lipton brand or discussions about sustainable practices on Lush’s social media platforms. By providing a platform for interaction and encouraging discussions, you’re not just creating content – you’re nurturing a loyal following who feel a sense of belonging.

Examples of Online Communities for CPG Brands

Lipton’s online tea enthusiasts’ community fosters a space for tea lovers to share brewing tips, favorite blends, and experiences.
Lush’s forums provide a platform for fans to discuss new products, eco-friendly practices, and their love for the brand’s ethical approach.

Fostering Engagement and Brand Loyalty Through Community Content

Regularly interact with community members, respond to comments and questions, and encourage discussions.
Organize virtual events and webinars around topics relevant to your brand and community interests.

Examples of CPG Brands with Thriving Online Communities

Harley-Davidson’s H.O.G. (Harley Owners Group) fosters a strong biker community through rallies, online forums, and shared passion for the brand.
LEGO’s user community, LEGO Ideas, allows fans to share their creative creations using LEGO bricks, fostering a sense of belonging and inspiring new ideas.

6. Interactive Content

In today’s fast-paced digital world, attention spans are shorter than ever. Interactive content offers a solution, keeping your audience engaged and entertained while simultaneously collecting valuable data. This could take the form of fun quizzes related to your product’s uses, brand trivia, or creative contests that encourage user submissions. By incorporating interactive elements, you’re not just disseminating information – you’re fostering a two-way dialogue and transforming your audience into active participants.

Different Types of Interactive Content for CPG Brands

Quizzes related to product use or preferences can be a fun way to educate consumers and gather insights into their purchasing habits.
Contests that encourage creative user submissions, like recipe contests or photo challenges, can spark excitement and brand loyalty.

Examples of CPG Brands Using Interactive Content to Drive Engagement

Dove’s “Real Beauty” quizzes collect valuable data on consumer perceptions and empower women by celebrating diverse beauty standards.
M&M utilizes color-based polls on social media to engage their fun-loving audience and potentially spark product development ideas based on user preferences.

7. Social Impact Content

Consumers today are increasingly drawn to brands that stand for something bigger. Social impact content allows you to showcase your brand’s commitment to social causes and sustainability efforts, demonstrating your corporate social responsibility. This could involve partnering with credible organizations to support a worthy cause or highlighting your own initiatives related to environmental sustainability or ethical sourcing.

The Growing Importance of Social Responsibility for CPG Brands

Consumers are more likely to choose brands that align with their values and social conscience.
Social impact content enhances brand reputation and fosters deeper customer loyalty.

How to Create Authentic Social Impact Content

Showcase real-life impact stories featuring the beneficiaries of your social initiatives.
Partner with credible organizations whose mission aligns with your brand values.
Report on progress transparently, demonstrating your commitment to making a positive difference.

Examples of CPG Brands Making a Difference Through Content

Patagonia’s environmental campaigns and advocacy for sustainable practices resonate with its eco-conscious customer base.
TOMS’ one-for-one model, where a pair of shoes is donated for every pair purchased, is a prime example of social impact content that highlights their commitment to giving back.

Content Marketing Success for Your CPG Brand

Content diversity is vital for CPG brands aiming to thrive in today’s competitive landscape. By integrating these seven content types, you can create a rich and dynamic content narrative that resonates deeply with your audience. Remember, authenticity and value are the foundations of successful content marketing. Now, it’s time to unleash your creativity, explore these strategies, and watch your CPG brand flourish!

Ready to elevate your content game? Reach out to Volume Nine to propel your CPG brand toward long-term success by using these content types and crafting a winning strategy tailored to your brand’s unique voice and target audience.

Google’s March Madness: A 40% Slash to Low-Quality Web Content

Natalie Henley — Mon, 11 Mar 2024 16:24:07 +0000

In a substantial March 2024 Core Update, Google has unveiled a multi-pronged crackdown on unoriginal and manipulative web pages. This mega-update promises to reduce unhelpful content in search results by a staggering 40% and appears to be targeted right at AI-generated content via ChatGPT.

In conjunction with this update, Google has also updated its spam policies, introducing strict measures against shady practices like scaled content abuse, site reputation abuse, and expired domain abuse. With these new guidelines, Google is sending a clear message: quality, authenticity, and user satisfaction reign supreme in the world of search.

Concerned about the quality of content on your website? Enhance your online presence with a content strategy designed to engage both your audience and search engine algorithms. Volume Nine offers expertise in a range of content solutions, including blog articles, landing pages, comprehensive guides, and social media tactics to amplify your brand’s presence and ensure it cuts through the clutter in the post-update world of search.

Want to dive deeper into the details of this massive update? Check out the whole article here.

Ideas to Help Build More Video Content for Your Brand

Natalie Henley — Tue, 12 Dec 2023 17:13:40 +0000

In a world where the average consumer’s attention span is a hot commodity, video content stands out as a compelling tool. It captivates, informs and entertains—making it a cornerstone of any robust digital marketing strategy.

Why Embrace Video?

Higher Engagement: Videos consistently outperform other types of content on social media platforms.
Better Retention: Audiences remember visual content, particularly videos, far longer than text.
Greater Reach: Videos are more likely to be shared, amplifying your message across social media channels.

Crafting a Video Marketing Strategy with Precision

Target Audience: The Compass of Your Strategy

Video marketing strategies start by zeroing in on your target audience. This focus ensures that your video content resonates and engages the intended viewers on their preferred social media platforms.

Setting Ambitious Yet Achievable Video Marketing Goals

Clear goals are the heartbeat of any marketing strategy. In video marketing, whether boosting brand awareness or driving sales, these objectives shape your content and measure success.

The Marketing Funnel: A Roadmap for Video Content

Aligning your video content with the stages of the marketing funnel can guide potential customers from discovery to purchase. Explainer videos, for instance, are perfect for the awareness stage, while product videos can help at the consideration phase.

The Craft of Video Production: Types, Tips, and Tactics

What Makes a Marketing Video Stand Out?

The secret to a successful marketing video lies in its ability to engage. That means not just selling a product but telling a story that connects with your audience on a personal level.

Tailoring Content for Different Social Media Channels

The social media landscape is diverse:

Facebook: Live videos and storytelling videos that encourage shares and comments.
YouTube: In-depth product reviews, how-to guides and educational content.
Instagram: Short, visually stunning videos and stories that leverage the platform’s high engagement.

Duration and Depth: Crafting Videos for Every Need

Short-form videos for quick tips or announcements, perfect for platforms like Twitter or Instagram.
Long-form content on YouTube or Facebook that dives deeper into topics ideal for building thought leadership.

Crafting Compelling Video Content: Duration and Diversity

The Ideal Length for Marketing Videos

How long should marketing videos be? The answer isn’t one-size-fits-all—it’s more subtle and should align with your brand’s message and the platform’s norms. Generally, keep it concise. For most platforms, videos under two minutes strike the perfect balance between maintaining interest and delivering value.

Multiplying Your Video Content

Slicing Your Story: Breaking Footage into Bite-Size Pieces

Transform a longer session into a series of clips with tools like Opus Clip. This strategy can extend the life of your content, providing regular engagement with your audience.

Screen-Sharing with Loom or Zoom

For how-tos or Q&As, screen-sharing tools are invaluable. They allow for a direct, tutorial-style approach that resonates well with audiences seeking to learn.

Crafting Visuals with Canva

With Canva, convert still images into appealing videos or animated slideshows. It’s a simple yet effective way to animate your message for platforms like Instagram and Facebook.

Slideshows to Storytelling Videos

Revamp a traditional slideshow or carousel presentation into a fluid video narrative. This format is particularly effective for LinkedIn, where educational content sees higher engagement.

AI-Driven Creativity: Pictory.ai

Use AI tools such as Pictory.ai to generate videos from text content, making your blog posts or articles visually engaging with minimal effort.

User-Generated Content Contests: Cultivating Community Content

Invite your audience to contribute through contests, leveraging user-generated content (UGC) as authentic endorsements of your brand.

Showcasing Products: 360-Degree Views

Employ services or purchase kits to create 360-degree product videos, giving potential customers an immersive view and enhancing their online shopping experience.

Variety is the Spice of Video Content

Behind-the-Scenes Videos

Grant your audience backstage access to your brand’s world, strengthening their connection to your business.

Challenge Videos: Engage and Invite

Activate your community with challenge videos that prompt interaction and sharing, a fantastic way for your content to go viral.

Expert Interviews

Conduct interviews with industry experts to give your audience insightful perspectives and knowledge.

Cooking Segments

Whether whipping up quick office snacks or gourmet dishes, cooking videos can spice up your content mix.

Unboxing Products

Film the unboxing of new products to generate excitement and anticipation, giving viewers a genuine taste of the consumer experience.

Office Tours: Your Brand’s Habitat

Invite viewers on a virtual tour of your workspace, personalizing their perception of your brand.

Do-It-Yourself (DIY) Videos: Empowering Viewers

Engage your audience with DIY projects or hacks related to your products or industry, providing practical value.

Q&A Sessions: Conversations that Connect

Host Q&A sessions to address frequently asked questions or hot topics, demonstrating your commitment to transparency and customer service.

Timely Responses: Addressing Current Events

React to recent events or trending topics to stay relevant and demonstrate your brand’s awareness of the world around it.

Educational Content: Teach and Triumph

Create educational content, such as explainer videos or infographics, to position your brand as a helpful resource.

Each video type offers a unique opportunity to showcase your brand, educate your audience and engage with them meaningfully. With these ideas, the possibilities are endless and the content you create can powerfully amplify your brand’s voice and vision.

Video Analytics: Measuring the Impact of Your Marketing Videos

Goals and Performance: Navigating the Analytics Dashboard

Tracking video engagement metrics and conversion rates is essential to understand how your video marketing efforts are performing and how you can optimize them for better results.

SEO for Videos: More Than Meets the Eye

Optimize videos for search engines to maximize visibility! Include keyword-rich titles, compelling descriptions and utilize video hosting platforms that enhance discoverability.

Making Video the Hero of Your Marketing Story

Video is not just another marketing tool; it’s a dynamic platform that can bring your brand story to life. So, as you look ahead, integrating video marketing into your overall marketing strategy is not just advisable—it’s essential.

Are you ready to tap into the potential of video marketing? Contact us today to craft a video marketing strategy that elevates your brand and resonates with your audience.

YouTube Video Optimization Checklist – 2023

Natalie Henley — Wed, 05 Jul 2023 13:49:26 +0000

First of all – congratulations. Most companies are still really struggling with creating high-quality, original video content for their brands. So it’s great that you’ve already taken the step to invest in video content as well as to get it uploaded in YouTube.

As you are probably aware, great video content has become a crucial part of marketing strategies. However, once you’ve made the investment in video content, you’ll want to maxmize the value you extract. This is where the value of YouTube video optimization comes in. As such, to make things a little easier on you, we put together a comprehensive YouTube video optimization checklist.

Understanding YouTube’s Ranking Algorithm and Ranking Videos in Google SERPs

YouTube’s ranking algorithm takes several factors into consideration to decide which videos should be presented first in search results and recommended sections. The primary factors include the video’s relevance to the search query (based on title, description, and tags), the video’s overall popularity (measured through views, likes, shares, and watch time), the level of user engagement (comments, likes/dislikes, shares), and the quality of the content (based on audience retention, click-through rate from the YouTube search results, etc.). It’s crucial to optimize all these aspects to improve your video’s ranking on YouTube.

Moreover, Google often displays YouTube videos in its search engine results pages (SERPs), and you can enhance your chances of getting ranked by following a few additional steps. Primarily, you need to optimize your video for relevant keywords that have video results in Google SERPs. This includes incorporating the keyword in the video’s title, description, and tags. Additionally, the thumbnail of the video needs to be engaging as it competes with other SERP features for clicks. Transcribing your video content or adding subtitles and closed captions can also help, as it provides Google more text to crawl. Lastly, promoting your video on your website or blog can lead to more views and engagement, which Google considers when ranking content. However, remember that Google prioritizes high-quality, engaging content that provides value to the viewer, so focus on creating the best content possible.

Optimize YouTube Video Content – 18 Step Checklist

#1 – Start with Quality Content

High-quality video content is a must. Good visuals coupled with clear audio can create an engaging viewer experience. So, invest in a good microphone and use suitable editing software to ensure the quality of your video is not compromised.

#2 – Rename Your Video File Using a Target Keyword

Before you upload your video to YouTube, rename the video file with a relevant keyword. This helps search engines to understand what your video is about, improving its SEO potential.

#3 – Insert Your Keyword Naturally in the Video Title

Your chosen keyword should appear naturally within the video’s title. A clear, engaging title that accurately represents the video content is more likely to attract viewers.

#4 – Write A Lenghty Video Description

A well-written description can enhance the viewer’s understanding of your video content. Remember to include essential keywords, relevant links, and a concise synopsis of the video. Having trouble getting this description written out? Consider downloading the transcript then using AI tools like ChatGPT to help you bulk this out. Also, run your description through a tool like Grammarly to ensure you don’t have any embarrassing grammatical errors.

#5 – Optimize Your Video Description

When going back through yourdescription ensure you have essential keywords as well as relevant words to fully cover the breadth of your video & topic.

#6 – Tag Your Video With Popular Keywords

Using popular and relevant keywords in your video tags can significantly enhance your video’s visibility. Tags aid YouTube’s algorithm and potential viewers in understanding your video content.

#7 – Categorize Your Video

Categorizing your video can help YouTube associate it with similar content, thereby increasing its reach to more viewers.

#8 – Upload a Custom Thumbnail Image for Your Video

Thumbnails play a significant role in click-through rates. Ensure that your thumbnail is visually appealing and accurately represents the content of your video.

#9 – Link to Your Website

Include links to your website in the video description. This can effectively drive traffic from YouTube to your site and is especially beneficial for e-commerce businesses, bloggers, and service providers.

#10 – Use an SRT File to Add Subtitles & Closed Captions

Subtitles and closed captions make your video content accessible to a wider audience, including viewers with hearing impairments or those who prefer to watch without sound.

#11 – Recommend the Next Video

Encourage viewers to watch more of your content by recommending the next video in your collection both in the video and the video description. This creates a seamless viewing experience and can boost the overall watch time on your channel.

#12 – Add Cards and End Screens

These features can direct viewers to other videos on your channel, increasing viewer engagement and the overall time spent on your channel.

#13 – Add Hashtags to Increase Reach

Including relevant hashtags in your video description can enhance its visibility on the platform.

#14 – Create a Playlist About Your Video’s General Topic

A well-structured playlist can guide viewers to more of your related content, encouraging longer viewing sessions.

#15 – Experiment With Video Length

Different audience segments may prefer different video lengths. Experiment with varying durations to find what best suits your audience.

#16 – Use YouTube’s Autocomplete Feature

This feature can help you discover popular search queries. Align your content with these search terms to meet viewers’ needs more effectively.

#17 – Try Timestamps

Timestamps in your video description allow viewers to navigate your video content more easily, enhancing their viewing experience.

#18 – Invest in Paid Promotions

Paid promotions can increase views on your video. As views are a critical ranking factor for YouTube, this can boost your video’s performance.

Navigating the digital landscape can be daunting, especially when it comes to optimizing video content for maximum reach and engagement. As businesses invest more in video content, understanding how to leverage YouTube’s algorithms and features becomes increasingly crucial.

However, mastering YouTube optimization and video creation is not an easy task. That’s where Volume Nine can help. With expertise in video creation and YouTube optimization, Volume Nine can assist in ensuring your video content is top-notch and reaches the widest audience possible, thereby maximizing your return on investment in video content.

2023 Content Marketing Stats & Trends

Natalie Henley — Fri, 15 Oct 2021 14:31:59 +0000

One thing that isn’t slowing down is content marketing. No longer considered nice to have but essential to every business, the numbers don’t lie. Check out these content marketing stats and trends to help you plan for 2023 and beyond.

Marketers Moving Budget to Content

According to the Content Marketing Institute, 43% of marketers surveyed say their 2021 budgets were higher. Sixty-six percent of the group expect increases in their 2022 budget, and one in five say the increase will be greater than 9%. Marketers plan to spend their budget on paid advertising, content creation, and software.

Digital Video Becoming Essential

86% of businesses use video as a marketing tool, and 93% of marketers who use video say that it’s an essential part of their marketing strategy. The most commonly created types of videos are explainer videos (73%), social media videos (67%), presentation videos (51%), sales videos (41%), and video ads (41%).

Trust & Inclusivity Matter

According to Forbes, 96% of the top-performing B2B content marketers have said their audience views their brand as a credible and trusted source. While 38% of customers are more likely to trust brands that show diversity in their advertising, 71% of consumers say they would be willing to spend more money to support products and services from a brand they trust.

Social Media Usage: Instagram and TikTok on the Rise

According to PEW Research Center, roughly seven in ten Americans say they use a social media site. A majority of Americans say they use YouTube and Facebook, while Instagram, Snapchat, and TikTok are ubiquitous among adults under 30. YouTube and Facebook continue to dominate the online landscape, with 81% and 69%, respectively.

The Social Media Examiner’s Industry Report reveals these notable changes since 2020:

Instagram grew from 76%
Twitter fell from 53% and moved from fourth to fifth place
YouTube took fourth place, up from 53%
TikTok increased from 5%

Speaking of the TikTok Craze

TikTok was the second most installed non-gaming app worldwide in January 2021, with close to 62 million installs. The countries with the largest TikTok installs were from Douyin in China at 17 percent, followed by the United States at 10 percent.

Search Engine Optimization is an important element of Content Marketing

In 2021, 69% of content marketers invested in SEO, using it for strategic keywords (70%), localization (50%), and mobile optimization (48%). Optimization is becoming more about creating the best possible tailored experience for users.

Podcasts on the Rise

Podcast Insights reports there are more than 2,000,000 podcast shows, and that number continues to grow. Podcast listeners are much more active on every social media channel (94% are active on at least one – vs. 81% for the entire population). Podcast listeners are more likely to follow companies and brands on social media, and 80% listen to all or most of each podcast episode.

Data and Research

Content marketers are investing more in gathering proprietary data and benchmarks using tools such as Google Surveys. Eighty-three percent of marketers are conducting market research, and 88% of companies use market research to make business decisions. Of those surveyed, 67% of marketers plan on increasing market research spend in the next year. The top two technologies B2B organizations use to assist with content marketing are analytics tools (86%) and email marketing software (85%).

Trends and stats are continuously evolving rapidly, so the focus needs to be on adaptability rather than certainty. See how our experienced team can help you with content development, content marketing strategy, SEO, and more.

Quality Over Quantity

Natalie Henley — Mon, 27 Sep 2021 18:54:19 +0000

Each day there seems to be a new update or feature on the endless social media apps available. As digital marketers, we are expected to keep up. We should be informed of the latest trends and the functionality of each of these platforms. When and how to utilize them best to meet our goals. However, we shouldn’t go crazy posting on every platform posting multiple times a day. The old saying still rings true, especially in digital marketing: quality over quantity.

People are inundated with online information from morning till night. Creating quality content helps to ensure your brand and business stand out from all the noise. Here are some tips to connect more with your audience through quality content.

1. Focus on engagement
Gaining a large following has its place, especially when trying to increase brand awareness. However, if these followers aren’t engaging with your content, they won’t stick around, and if they aren’t interacting with your content regularly, they won’t see it consistently. Quality content always wins, especially when viewers crave and expect authenticity and transparency.

2. Be careful of oversharing
The average social media user sees between 6,000 and 10,000 ads daily, and of these, only about 150 catches the eye. Talk about information overload! Posting content repetitively isn’t guaranteed to get through. It can sometimes do the opposite. Consumers may get turned off and view your brand as spammy. Although the number of interactions may initially increase traffic to your site, it won’t necessarily result in a high conversion rate.

3. Know your target audience
Who are your consumers? Where do they spend their time? Where do they get their information? Gathering this research beforehand will help determine where you want to spend your efforts and money online. If your target audience isn’t on TikTok, don’t waste your time and energy on that platform just because it’s popular. Work on crafting targeted, strategic, and relevant content on your viewers’ platforms rather than trying to reach a generalized audience.

4. Consistency is key
Nothing is more thrilling than seeing a post or ad you put blood, sweat, and tears into getting the attention and engagement it deserves. But don’t ride this wave too long and go completely dark celebrating your success. Build on that momentum and post consistently to continue building your relationship with your consumers. Now that you know what resonates with your audience, take this information to your next post without 100% duplicating it to develop more quality content and build brand loyalty.

5. Make it a positive user experience
Marketing products, brands, and services require an effective digital strategy that includes quality content, but user experience plays a significant role. Often, brands focus more on the product and content than they do the customer. We all know one bad customer experience can be detrimental and spread like wildfire, especially on social media. However, a satisfied customer can also impact a brand’s success as recommendations, and user-generated feedback are well received in purchasing decisions.

6. Use a Tool for Quantitative Assessment
Although “quality” can be a really subjective test, there are some tools that can help you assess if your content is hitting the mark. One example is Clearscope, which will give you insights on your page based on the topic you are focused on, including page length & what topics you might have forgotten to include. Another great example is SEMRush and the content audit available in that tool, which can help you evaluate content you’ve already got published.

Looking for more help on developing successful content? We’re happy to help, contact us today!

Why You Should Allocate Media Spend to Social Media Boosting

Natalie Henley — Tue, 22 Jun 2021 20:57:30 +0000

Marketers get this question a lot from clients: Is it worth spending money boosting social media posts? And the quick answer is yes, it is.

Boosting provides opportunities to increase engagement, expand audience reach, and most importantly, it works. Organic reach is on the decline, and with algorithms constantly changing, it becomes more challenging to get organic content in front of all the users you want to reach. Every post on your social media channels should contain high-quality and engaging content making it worth at least a few dollars to boost. Need more reasons why you should be boosting?

#1 It’s Affordable

You may think you need a large advertising budget to begin boosting, but a few dollars can go a long way. Compared to other traditional advertising like tv, radio, and print, social media boosting is very cost-effective. You can expect to pay around $6 per 1000 views for boosted posts on average. The cost will ultimately depend on your target audience, as well as the number of people you’re trying to reach.

#2 Define Your Target Audience

When you boost, you have control in determining who will see your posts and define what groups are your target audiences. Choose a location, age, gender, education, interests, relationship status, and more to determine the specific groups of consumers most likely to want your product or service. You can create multiple audiences depending on the content and even select behavior traits associated with similar brands or products. You also have the option to choose people who currently like your page or your followers plus their friends.

#3 Capitalize on Popular Posts

If one of your posts performs well organically, it makes sense to boost or promote it, knowing that the content will most likely do well with a larger audience. Or, if you see good results from a current boosted post, you can extend the duration and budget to increase its visibility. By quickly seeing how users respond and engage with the post, you can create future posts using the same content strategy.

#4 Quickly See What’s Working and What’s Not

By boosting a post, you get access to various analytics that show how well the post is performing. If you see a boosted post performing well on one platform, it can be a strong signal to promote the same content on another social media channel. Since boosting is affordable, implement A/B testing with two posts and boost them together to see how different audiences respond. With this data, you can learn what content works best and refine your strategy.

#5 Build Impressions and Engagement Faster

Both impressions and engagement are critical to increasing brand awareness. The more impressions, the more people are viewing your content. The next step is having your audience engage with your content through interactions such as likes, comments, shares, retweets, etc. Boosting provides both at a faster rate. By boosting just some of your posts, you increase the likelihood your impressions and engagement will grow. If you are working on a limited budget, save your boosted posts for important announcements, events, limited deals, and sales to maximize exposure.

#6 Build New Followers

Gaining new followers takes time, especially when you are trying to build your audience on several platforms. Boosting is an efficient way to grow your audience and get new users to see your content repeatedly. This is a crucial step to building rapport and gaining trust with new followers. Also, since Facebook’s organic reach is less than 5%, boosting ensures that your current followers continue to see and engage with your content to stay connected.