SEO – Volume Nine

E-E-A-T in 2025: How Google’s Updated Guidelines Affect Your SEO Strategy

Natalie Henley — Thu, 15 May 2025 17:27:17 +0000

If you’ve spent any time around SEO circles, you’ve probably heard the term E-E-A-T tossed around like confetti. But what exactly does it stand for?

Experience, Expertise, Authoritativeness, and Trustworthiness.

These four words guide how Google evaluates the credibility of your content—and by extension, your website. In short, they’re a litmus test for quality. And no, it’s not just something for health websites or legal blogs to worry about. Whether you’re running a baking blog or a B2B software hub, E-E-A-T matters.

Why? Because search engines have one job: deliver content that satisfies users. And in 2025, Google has doubled down. With its most recent updates to the Search Quality Evaluator Guidelines, the focus on E-E-A-T isn’t just alive and well—it’s sharper and more demanding.

So, what’s changed? In a nutshell: first-hand experience now carries more weight, AI-generated content is under a closer microscope, and Google wants real voices behind the information it ranks. If your SEO strategy hasn’t adapted, this might explain why your rankings feel like they’ve slipped into a black hole.

Let’s rewind for a moment.

A Look Back: The Evolution of E-E-A-T

Originally introduced as E-A-T, this framework was a quiet, nerdy whisper in the SEO community—until 2018’s infamous “Medic Update” pulled it into the spotlight. That update hit YMYL (Your Money or Your Life) sites hard, especially those lacking expert credentials or trustworthy sources.

Fast forward to late 2022, and Google added another “E” to the acronym: Experience. That change wasn’t just cosmetic. It signaled a shift in how content is evaluated—not just by what you know, but by whether you’ve actually lived it.

Think about it: Would you rather read travel tips from someone who’s been to Tokyo twice… or from someone who’s read a few blogs and mashed them together using ChatGPT?

Since then, E-E-A-T has quietly influenced every major content-related update Google has pushed. The Helpful Content update, the Product Review update, even the subtle core algorithm tweaks—all have carried the same message:
Write content that’s useful, grounded in truth, and clearly written by someone who knows what they’re talking about.

Of course, Google doesn’t rank pages using an “E-E-A-T score.” But these principles shape how its algorithms interpret content quality—and how real humans (yes, they still use those) evaluate websites behind the scenes.

So, what does this mean for you and your content in 2025? Let’s break that down next.

What’s New in 2025: Google’s Updated Guidelines

If you’ve noticed subtle shifts—or sudden nosedives—in your rankings lately, you’re not alone. In early 2025, Google revised its Search Quality Evaluator Guidelines (SQEG), sending a clear message: surface-level content just won’t cut it anymore.

The updates go beyond small tweaks. They’re a sharper lens for evaluating credibility, authenticity, and how well your content actually meets a reader’s needs. Let’s break down what’s different—and what you need to pay attention to moving forward.

Experience Isn’t Optional

Google has always appreciated expertise. But now, it’s asking: Have you actually done the thing you’re writing about?

Whether you’re reviewing a software tool, explaining how to tile a bathroom floor, or offering financial advice—your personal interaction with the subject matters. The more clearly your content shows that lived experience, the more weight it carries.

This doesn’t mean turning every article into a diary entry. But it does mean weaving in details only someone who’s been there would know.

Credible Authorship and Transparent Sources

Faceless content doesn’t build trust. In 2025, Google has leaned harder into who is behind the information.

This means:

Adding clear bylines with relevant credentials
Linking to full author bios
Citing reliable, traceable sources—no vague “research shows” claims

If you’re thinking, But I’m not a recognized expert, that’s okay. Transparency is the goal here. Show your readers (and Google) why your perspective is worth listening to. Are you drawing from hands-on experience? Industry work? Academic study? Make that visible.

Matching Intent More Precisely

Searchers aren’t just typing keywords anymore. They’re asking nuanced questions and expecting content that gets them—fast.

Google’s recent updates aim to close the gap between what users want and what they find. This means your content should:

Speak directly to specific problems or needs
Reflect the searcher’s context (beginner vs. advanced, consumer vs. professional)
Avoid padding and filler that dilutes relevance

It’s no longer about stuffing keywords or hitting a word count. It’s about making sure each sentence is worth your reader’s time.

AI Content Under Scrutiny

Here’s the elephant in the room: AI-generated content is everywhere. And yes, Google knows.

In 2025, the guidelines now address how reviewers (and algorithms) should distinguish between AI-produced content and writing that reflects genuine experience. That doesn’t mean AI is off-limits. But if your article reads like a remix of the top five Google results with no original insight, don’t expect it to rank.

You can use AI as a helpful assistant. But it can’t replace your voice, your experience, or your critical thinking. And Google’s getting better at spotting the difference.

How E-E-A-T Now Impacts Your SEO Strategy

Let’s be honest—SEO doesn’t always feel fair. You publish something helpful, it vanishes on page three, and some faceless aggregator ranks above you. Frustrating? Absolutely. But 2025’s E-E-A-T updates are shifting the tide in favor of content that actually means something.

So, how exactly does this shift impact your current SEO playbook? Here’s how it breaks down.

Content Creation

This is the heart of it. Google has made it clear: real experience wins.

If you’re still publishing surface-level posts filled with recycled tips, you’re probably watching your traffic slide. Google’s guidelines now reward content that reflects first-hand knowledge—the kind you only get by doing the work.

So what helps?

Personal stories that anchor your expertise in real-life situations
Case studies showing measurable outcomes from your approach
Step-by-step tutorials that prove you’ve done what you’re teaching

Also important: the person behind the words. That means listing named authors, not just “Team” or “Staff.” Those authors need verifiable credentials, even if that just means clearly explaining why they’re qualified to write on a topic.

Don’t overlook:

Detailed author bios with links to professional profiles
A clear About page that signals transparency
Mentions or features on other trusted sites—Google notices those breadcrumbs

You’re not just publishing articles anymore. You’re building a track record of credibility.

Link Building and Authority

Remember the days when a handful of backlinks could lift a site to glory? They’re fading fast. In 2025, quality trumps quantity—and authority has become far more topic-specific.

Here’s what that means in practice:

Earning links by publishing genuinely useful, insightful content—not content that sounds like everyone else’s
Building topical authority by covering related subjects in depth, not just in isolation
Getting recognized as a source through entity-level signals, like consistent naming, branding, and association with your niche

Think less about “link juice” and more about reputation signaling. That’s what Google watches now.

Technical SEO

Even the best content won’t rank if your site gives off sketchy vibes.

Google’s latest updates put more weight on technical trust factors—things that might seem boring, but quietly say: “We’re legit.”

Focus on:

HTTPS—still non-negotiable
Clear privacy policies, terms of service, and easy-to-find contact details
Fast load times, especially on mobile
Structured data like schema markup for authors, organizations, and articles

These pieces may feel background-level, but together, they help build the overall picture of trust.

AI-Generated Content Considerations

Let’s talk about the robot in the room.

Yes, AI is useful. No, it’s not a free pass to automate your entire blog and expect results. Google’s guidelines now expect editorial oversight, original insight, and content that reads like it was written by someone who gives a damn.

To keep things on track:

Use AI for outlining, research, or speed—but add your voice, thoughts, and specific experience
Avoid content that sounds hollow, overly optimized, or stitched together
Fact-check aggressively, especially when covering health, finance, or anything with consequences

It’s not about avoiding AI altogether. It’s about proving there’s a human behind the screen—one who actually cares what readers walk away with.

Practical Tips to Strengthen E-E-A-T in 2025

Now that you know what E-E-A-T looks like in action, how do you actually apply it to your own site?

The good news: You don’t need to reinvent everything. Small, consistent improvements can have a big impact over time. Here are a few practical, manageable ways to strengthen your E-E-A-T signals—without burning out or breaking your workflow.

Add Clear Bylines with Links to Author Bios

Think of this as digital authorship 101.

Don’t let your content float around anonymously. Every article should feature a byline that links to a detailed author bio page. And that bio? It should say why the person is qualified to write about the topic.

Highlight:

Relevant experience
Professional background
Credentials (formal or practical)
Links to other work or interviews

Readers and Google both want to know: Who said this, and why should I trust them?

Use First-Person Narratives Where Relevant

You don’t need to turn your blog into a memoir. But a sprinkle of “I” and “we” can go a long way in showing that there’s a human behind the advice.

Examples:

“I tested this approach for three months and here’s what worked.”
“We implemented this process at our agency and saw a 40% lift in lead quality.”

These little additions show personal investment—and that’s hard to fake.

Cite Credible Sources, Studies, and Expert Opinions

Everyone has an opinion online. What separates yours is evidence.

Whenever possible, back up your points with trustworthy data. Link to:

Peer-reviewed research
Reputable news outlets
Industry reports
Statements from recognized experts

Avoid vague attributions like “studies show” unless you’re willing to show the study.

This isn’t about padding. It’s about giving readers a reason to believe you.

Build Brand Authority Through PR, Guest Posts, and Mentions

Earning visibility outside your own site is like a digital vote of confidence.

You can:

Write guest posts on respected sites
Get quoted in expert roundups
Pitch yourself to podcasts, webinars, or local media
Share case studies and client results (with permission)

These appearances often get picked up by search engines—and by the people who trust them.

Encourage Authentic Reviews and User-Generated Content

No one sells your credibility better than someone who’s experienced it.

Make it easy for users to leave:

Product or service reviews
Testimonials
Comments or forum posts that reflect real interaction with your brand

Yes, some feedback might be less than glowing. But the presence of real reviews often helps more than a dozen generic ones. It adds texture. And trust.

Maintain Consistency in Publishing and Topic Focus

You don’t have to publish every day. But your content shouldn’t feel like it was abandoned halfway through an idea either.

Google values:

Regular, thoughtful publishing
Clear topical focus—build depth before chasing breadth
A consistent tone and message across pages

This consistency reinforces both expertise and authority over time.

Common Mistakes to Avoid

Even with the best intentions, it’s easy to trip up. Some missteps happen quietly—others send your rankings into a tailspin. Let’s look at a few frequent offenders that still show up far too often in 2025.

Publishing Anonymous or Generic Content

If your articles read like anyone could have written them… that’s part of the problem.

Google wants to see who created the content. And more importantly, why their insight matters. Publishing without an author—or worse, using a generic byline like “Editorial Team”—raises red flags.

Add real names. Add real bios. It’s a small change with a big impact on trust.

Relying Solely on AI Without Human Oversight

Yes, AI can help. But if you’re copying and pasting raw output into your CMS, expect disappointment.

Content without human review often feels hollow. It might hit keywords, but it won’t resonate with readers—or with Google. AI should serve as a starting point, not the final product.

Add your perspective. Refine the voice. Check the facts. Readers can tell when something’s been phoned in.

Ignoring Site Transparency and User Experience

You could write the best guide on the internet—but if your site feels sketchy, people will bounce. So will your rankings.

Common slip-ups include:

Missing or hard-to-find contact information
No privacy policy or terms
Slow, clunky mobile experience
Pop-ups that attack before the page loads

Fixing these things make your site more trustworthy and more usable. And that’s something both humans and algorithms appreciate.

Conclusion

E-E-A-T has come a long way since it first appeared in SEO conversations. In 2025, it’s no longer a vague concept floating in the background. It’s a central signal for whether your content deserves to rank—or to be quietly ignored.

That may sound like pressure, but it’s also an opportunity. If you’re willing to put in the work—showing experience, citing real sources, building trust—you can stand out in a space crowded with sameness.

So here’s the next step: Audit your existing content.

Ask hard questions about what adds value, what lacks substance, and what deserves more attention. If that sounds like a heavy lift, you don’t have to go it alone.

Book a consultation with V9 Digital Agency and let’s talk strategy—real strategy, built on what works now. We’ll help you turn your content into something that not only ranks—but resonates.

Voice Search SEO: How to Rank for Spoken Queries

Natalie Henley — Thu, 10 Apr 2025 13:17:35 +0000

Ever asked your phone a question instead of typing it out? If so, you’ve contributed to the rapid growth of voice search. Thanks to virtual assistants like Siri, Alexa, and Google Assistant, more people are speaking their queries rather than tapping them into a search bar.

For businesses, this shift represents a massive opportunity. Voice searches tend to be longer, more conversational, and often have local intent. If your website isn’t optimized for them, you’re leaving traffic (and potential customers) on the table.

This guide breaks down everything you need to know about voice search SEO. We’ll explore why it’s different, how search engines process spoken queries, and what you can do to rank higher when people talk instead of type.

What Is Voice Search Optimization?

One habit forming in all age groups is voice search. Talking to electronic devices has become second nature as smart speakers and mobile assistants proliferate. This explains why it’s important:

The global voice recognition market is projected to reach $26.8 billion by 2025.
Around 80% of voice searches use natural, conversational language.
Local businesses benefit the most, as people frequently search for services near them.

Unlike traditional search queries, voice searches mimic real speech. Instead of typing ‘best coffee NYC,’ a user might ask, ‘Where’s the best coffee shop near me?’ The shift from keywords to full sentences is changing SEO.

Changing with this new reality requires reevaluating the organization of the content. Nowadays, short, robotic sentences are not adequate. Websites must offer easily understandable, natural-sounding responses that fit people’s speech patterns.

Key Characteristics of Voice Search Queries

To rank highly in voice search, you must know how voice searches differ from written ones. Here’s what distinguishes them:

They sound natural. People phrase voice searches as if they’re speaking to a person. Instead of ‘weather NYC,’ they’ll ask, ‘What’s the weather like in New York today?’
They’re longer. While typed searches are often two to four words, spoken queries are full sentences or questions.
They favor local results. A significant chunk of voice searches are location-based, meaning businesses that optimize for local SEO stand to gain the most.

These differences change how search engines interpret and rank content. Your website is probably being forgotten if it’s not responding fully for natural-language questions. And do you want your website to be forgotten? Probably not.

Tactics to Improve Your Voice Search Optimization

Users express straightforward queries, expect quick responses, and talk in complete phrases rather than short, robotic keywords. So, if your content deviates from this trend, voice assistants may not be able to find it.

However, optimizing for voice search calls for more than just including a few additional keywords. It’s about organizing content to reflect how consumers naturally seek answers and making sure your website runs fast on mobile.

Focus on Conversational Keywords

People don’t talk like they type. Instead of searching for ‘best Italian restaurant NYC,’ they’ll ask, ‘Where’s the best Italian restaurant near me?’ Voice queries are longer, more detailed, and often framed as questions.

Use long-tail keywords. These capture the way people actually speak and search.
Write in a natural tone. If your content sounds stiff or overly formal, it won’t rank well for voice search.
Incorporate FAQs. Many voice searches begin with ‘how,’ ‘what,’ or ‘why.’ A dedicated FAQ section can help search engines recognize your content as a relevant answer.

Think of it this way: If your content reads like a script a virtual assistant could recite, you’re on the right track.

Structuring Content for Featured Snippets

Want to be the first answer Google gives for a voice search? You need to win the featured snippet—also called ‘position zero.’ This is the short, highlighted answer Google pulls directly from a webpage to respond to queries.

Here’s how to improve your chances:

Write concise, direct answers. Keep responses clear and under 50 words when possible.
Use bullet points and numbered lists. Search engines love structured content that’s easy to extract.
Add schema markup. This helps search engines understand your content better, increasing your visibility.

If your page gets featured, voice assistants are far more likely to use it as their spoken response.

Enhancing Local SEO for Voice Search

Many voice searches revolve around location. If someone asks, ‘Where’s the nearest bakery?’ search engines give companies with good local SEO a priority.

Here’s what helps you rank:

Claim and optimize your Google Business Profile. Complete every field, update your hours, and upload high-quality photos.
Use location-based keywords. Phrases like ‘near me’ or specific city names improve your chances of appearing in voice searches.
Encourage customer reviews. The more reviews (especially positive ones), the more likely Google will recommend your business.

A well-optimized local listing is important for your entire local SEO strategy, not just for voice searches. Implementing this strategy will boost your visibility across all search types.

Improving Website Speed & Mobile Usability

Voice searches happen on mobile devices most of the time. A slow or clunky site won’t just frustrate users—it’ll push your rankings down.

Prioritize mobile-first indexing. Google ranks pages based on their mobile versions, so your site must perform well on smartphones.
Speed matters. Pages that take longer than three seconds to load often lose visitors before they even see the content.
Make navigation simple. Users (and search engines) prefer sites that are easy to browse and scan.

Not only is a quick, mobile-friendly website ideal for voice search, but it also enhances general SEO, as a result, increasing rankings all around.

Creating Voice Search-Friendly Content

Content creation for voice search calls for a different strategy. Virtual assistants will skip straight past your website if it seems to be an instruction manual. Your writing should, instead, seem like a genuine conversation—direct, interesting, and easily digested.

Here’s how to make your content voice search-friendly:

Write like you talk. If your content sounds stiff or overly technical, rework it. The best-performing voice search answers are simple and to the point.
Answer questions fast. Most voice search results pull from responses under 30 words. Get to the point quickly before expanding.
Use a Q&A format. Structuring posts as a series of questions and answers increases the chances of ranking for voice queries.

If a virtual assistant read your content out loud, would it sound helpful or robotic? That’s the litmus test.

Tracking and Measuring Voice Search Performance

Voice search optimization doesn’t stop at implementation—you need to track what’s working. Otherwise, you’re guessing.

Start with these key tools:

Google Search Console. Look at search queries to see if your content aligns with voice-based questions.
Google Analytics. Monitor mobile traffic and bounce rates to gauge engagement.
Rank tracking tools. Platforms like SEMrush or Ahrefs help you check if your content lands in featured snippets.

If your pages aren’t ranking for voice search, refine your content. Test different formats, tweak question phrasing, and improve page speed. The data will tell you where to adjust.

Voice search is changing the way people find information. Users expect quick, direct answers, and search engines prioritize content that delivers. If your site isn’t optimized for spoken queries, you risk falling behind.

How to Optimize for AI Overviews and Stay Ahead in SEO

Natalie Henley — Tue, 25 Mar 2025 15:31:35 +0000

AI Overviews are shaking up the search game. If you’ve been tracking SEO trends, you already know that Google’s AI-generated summaries are taking up major real estate on Search Engine Results Pages (SERPs). And while this could mean fewer clicks overall for traditional organic listings, it also presents a huge opportunity—if you know how to play the game.

Here’s how to optimize for AI Overviews and make sure your content stays visible.

What Are AI Overviews and Why Do They Matter?

AI Overviews (AIOs) are Google’s new AI-powered summaries that appear at the top of search results. Instead of just displaying a list of links, these overviews generate concise answers by pulling from multiple sources. This is great for users who want quick answers but can be a nightmare for brands that rely on organic clicks for website traffic.

The challenge:

AI Overviews take up space where organic search results used to shine.
Recent studies reveal a significant shift in search behavior: when AI-generated overviews provide direct answers, nearly one-third of users (about 30%) choose not to click through to external websites. This trend aligns with broader research showing that “zero-click searches” are becoming more common, reducing organic web traffic by as much as 25%. As AI-powered search continues to evolve, businesses and content creators must adapt their strategies to capture audience attention within search results themselves.
If your content isn’t included in an AI Overview, your organic traffic could take a serious hit.

The opportunity:

If your content is featured in the AI Overview, you might actually see more traffic than without an AI Overview.
Lower-ranking results (positions 3-10) tend to get more clicks when there’s an AIO at the top than when there’s no AIO.
- In other words, if the AI Overview doesn’t sufficiently answer their query, users now seem willing to scroll down further to find what they’re looking for.
If you optimize your content for AI, your site could be referenced within AI Tools directly as well (Chat GPT, Claude, Perplexity, etc) – not just Google’s AI Overview.

So, how do you make sure your content is AI-friendly? Let’s get into it.

How to Optimize for AI Overviews

1. Create AI-Friendly Content

AI favors content that is:

Clear & scannable – Use bullet points, numbered lists, and short paragraphs. Avoid overly complex grammar and run-on sentences, which are harder for AI and users) to interpret.
Expert-driven – Google prioritizes content with clear expertise (E-E-A-T: Experience, Expertise, Authority, and Trustworthiness).
Comprehensive but concise – Cover the topic thoroughly, but avoid unnecessary fluff.
Well structured – Use frequent hierarchical headings (H2s, H3s, H4s) to structure your content and indicate which parts are the most important.

Pro tip: AI Overviews tend to pull from sources that provide straightforward, structured answers. If your content is buried in a long, essay-style format, AI is less likely to pick it up.

2. Use Schema Markup

Schema helps search engines understand the structure of your content. The right markup can increase your chances of being featured in AI Overviews.

Best schema types for AI inclusion:

How-To (for step-by-step guides)
FAQ (for question-based content)
Q&A (for community-style discussions)
Reviews & Ratings (if relevant to your content)
SameAs (to connect your brand identity across the web)

Action step: Use schema markup to explicitly tell AI what your content is about, and who your brand is. AI is more likely to pull from well-structured data.

3. Optimize for Long-Tail & Conversational Queries

AI Overviews are context-driven, meaning they often surface content that directly answers specific, natural-language questions.

Target long-tail keywords – Think “How does X work?” or “Best way to do Y.”
Write like people talk – AI prefers content that sounds natural and answers common user questions.
Create unique content – Identify questions and topics that are highly specific and relatively unique, so there are fewer sources competing for AI inclusion.
Use AI for topical research – Try asking ChatGPT or Google about topics you’re considering, then create content around the questions AI struggles to answer.

Example: Instead of writing “SEO Tips,” go for “How to optimize blog content for AI Overviews”—it’s specific and matches how users search.

4. Track & Measure AI Traffic

AI-driven search traffic doesn’t always show up neatly in Google Analytics. To track it properly:

Set up a custom channel group in GA4 to isolate traffic driven by AI Tools.
Monitor SERP Features in a traffic reporting tool (such as SEMrush) to see how often your site is featured in AI Overviews.
Use Google Search Console to track impressions where AI Overviews are present.

Why this matters: Without tracking AI-driven traffic separately, it will be hard to know what’s working and the value of that traffic.

5. Share Your Content Everywhere

AI Overviews don’t just pull from websites—they source information from Reddit, Quora, LinkedIn, and even YouTube. The more places your content exists, the more credibility it has in the eyes of AI. To increase your chances of being featured:

Repurpose content – Turn blog posts into LinkedIn articles, Twitter threads, and YouTube videos.
Engage in online discussions – Answer industry questions on forums where AI pulls information.
Get media mentions – AI Overviews favor content referenced in multiple places, especially from credible, well-known sources.

Bottom line: Goodcontent can’t just live on your website anymore. To truly succeed it needs to be distributed and referenced across the web.

Looking Ahead: The Future of AI and Generative Search

Google is expanding AI Overviews and introducing AI Mode for Search in 2025. Beyond Google, users are also turning directly to AI Tools as search engine. AI-driven search isn’t just a passing trend—it’s the new normal.

What to expect:

Organic search traffic will continue shifting away from traditional blog-style content.
AI Tools (like Perplexity and ChatGPT) will become bigger traffic sources.
Brands that adapt quickly will gain visibility in places their competitors aren’t even thinking about yet.

Final Takeaway

AI Overviews aren’t going away, and SEO is evolving faster than ever. If you want your content to stay relevant:

Ensure your content scannable, structured, and easy to digest.
Use schema markup to help AI understand your content and brand.
Focus on long-tail, natural-language queries.
Track AI-driven traffic – for Google’s AI Overview and for AI Tools.
Distribute your content across multiple platforms.

Even if your overall organic traffic is down since the global expansion of AIOs around October 2024, the quality can compensate for quantity in this new search landscape. We have noticed a fairly widespread drop in organic sessions, however drops in traffic may be accompanied by increases in engagement and revenue – if your site is well-optimized for AI.

The brands that embrace these changes now will be the ones that win in the new AI-driven search landscape. Don’t wait until your organic traffic causes bigger problems — get ahead and start optimizing for AI today.

Not an expert in AI and generative search optimization? Connect with a search expert to personally review opportunities for your website.

SEO for Startups: How to Build Authority from Scratch

Natalie Henley — Sun, 16 Mar 2025 14:57:31 +0000

Search engines don’t hand out credibility like free samples at a supermarket. If you’re launching a startup, you’re starting from zero—zero backlinks, zero domain authority, and likely, zero organic traffic. Meanwhile, established competitors have been stacking up trust with search engines for years. So how do you break through?

This guide walks you through a step-by-step process to build SEO authority from the ground up. From structuring your website correctly to earning backlinks that actually move the needle, you’ll learn how to create a lasting foundation for organic growth.

Understanding Authority in SEO

Google’s ranking system isn’t just about keywords; it’s about trust. A startup’s website needs to prove its worth before it can compete with industry giants.

What is domain authority? It’s a measure of how much trust search engines place in your site. High-authority websites get priority in rankings, while new ones have to prove themselves.
How is authority built? To decide if a website merits a top ranking, search engines consider backlinks, high-quality content, user interaction, and technical SEO.
Why does this take time? SEO isn’t a sprint. Google favors websites that steadily build credibility over months (or even years). The key is consistency and patience.

Laying the Foundation: Technical SEO & Site Structure

The most important part of a building is the foundation. If the foundation is shaky, nothing else will stand. And your website works in the same way. Before producing content or chasing backlinks, your site needs a solid technical base.

Speed matters. A slow site kills rankings. Compress images, use a content delivery network (CDN), and avoid bloated code.
Mobile-first is non-negotiable. More than half of all searches happen on mobile. If your site doesn’t adapt to different screen sizes, it’s already losing.
Secure your site with HTTPS. Google prioritizes secure sites, and users are more likely to trust them.
Organized URLs and sitemaps. A messy URL structure confuses search engines. Use clean, readable URLs and submit a sitemap to Google Search Console.

Although this isn’t the most glamorous aspect of SEO, mastering these fundamentals now will save you a lot of trouble later. In order to rank, search engines must be able to index your content, which is achieved by having a well-structured website.

Keyword Research for Startups

Finding the right keywords isn’t guesswork. You need a strategy that balances competition and search volume.

Target low-competition, high-value keywords. Established sites dominate broad keywords, so startups should focus on specific phrases with less competition.
Long-tail keywords matter. These multi-word phrases attract targeted traffic and often indicate strong user intent.
Understand semantic search. Google now prioritizes context over exact matches, so focusing on topic relevance is key.
Use the right tools. Google Keyword Planner, Ahrefs, SEMrush, and Ubersuggest help identify opportunities and refine your approach.

Content Strategy: Building Authority Through Value

A great website without great content is like a storefront with no products. Content is what keeps visitors engaged and earns Google’s trust.

Develop a robust content foundation. New brands should aim for 50-100 pages of content as a first milestone to start establishing authority and credibility.
Create pillar content and topic clusters. Organize content around central themes to establish expertise.
Leverage different content formats. Blog posts, case studies, and in-depth guides each serve different purposes in building authority.
Balance evergreen content with trends. Evergreen content builds long-term value, while timely topics capture immediate interest.
Consistency is key. Publishing regularly signals to Google (and readers) that your site is active and relevant.

Link Building from Scratch

Backlinks are still one of the strongest ranking signals. But not all links carry the same weight.

What makes a quality backlink? Links from authoritative, relevant sites hold far more value than random directories or spammy pages.
Start with the basics. Set up and optimize your Google My Business profile. Plus, make sure your NAP (name, address, and phone number) is consistent across directories. You can also ask friends and family to leave legitimate reviews to build credibility.
Leverage your existing network. Find friends with websites who may be willing to link to your website naturally.
Get involved locally. Sponsoring low-dollar community events can often earn you a link from their website.
Guest posting and digital PR. Writing for well-known blogs and news websites helps in obtaining visibility and high-quality backlinks.
Network strategically. Build partnerships with industry professionals who can naturally link to your content.
Avoid black-hat tactics. Buying links or engaging in spammy link schemes can lead to penalties that do more harm than good.

Leveraging Social Proof & Brand Mentions

It takes more than just links to establish credibility. SEO is also influenced by what others say about your brand.

Brand awareness matters. The more individuals who search for your business, the more Google views you as a real organization.
Encourage reviews and testimonials. Positive feedback builds trust with potential customers and search engines alike.
Use user-generated content. Encourage customers to share their experiences—it creates authentic engagement.

Leverage PR and influencer partnerships. Collaborating with industry voices helps increase exposure and brand mentions across the web.

Utilizing Social Media & Content Amplification

Search and social media go hand in hand. While social signals don’t directly impact rankings, they increase visibility and traffic.

How social engagement influences SEO. More shares, clicks, and discussions signal relevance to search engines.
Promote content strategically. Share across LinkedIn, Twitter, and niche communities where your audience is active.

Repurpose content. To increase visibility and interaction, turn posts into podcasts, infographics, or videos. You can also implement this strategy the other way around it. You can convert your videos into blog posts if you already have a strategy in place for video marketing.

Measuring & Refining Your SEO Strategy

How can you achieve success if you’re not tracking progress? That’s right, it isn’t possible. Without data, you’re blind.

Monitor key metrics. Organic traffic, bounce rates, keyword rankings, and backlinks show what’s working.
Use Google Analytics and Search Console. These tools provide insight into how users find and interact with your site.

Adapt based on results. SEO is always evolving. So, it’s necessary to adjust your approach based on data, not assumptions.

Although breaking into the SEO field as a startup may seem like a difficult task, it is completely possible to compete with industry titans if you have a well-thought-out plan, perseverance, and consistency.

By focusing on technical SEO, smart keyword research, and a strong content strategy, you’ll establish a solid foundation for growth. Earning high-quality backlinks, leveraging brand mentions, and amplifying your content through social media will further boost your authority and credibility in search engines. And, most importantly, tracking your results and refining your approach ensures long-term success.

If you’re ready to take your startup’s SEO to the next level, V9 Digital Marketing Agency is here to help. Click here and book a consultation today.

Local SEO 101: How to Get Your Multi-Location Business Found

Richard Lesher — Tue, 21 Jan 2025 19:39:45 +0000

Struggling to get your multi-location business noticed in local searches?

You’re not alone. Reaching the right audience in the right places is a problem that many businesses face. We at Volume Nine know how painful local SEO can be because we’ve been guiding clients through its intricacies for more than ten years.

So, whether your goal is to draw more foot traffic or strengthen your connection with local audiences, we have you covered.

What Is Multi-Location SEO?

Multi-location SEO means optimizing each branch or location of your business so it shows up in local searches. If you’ve got a coffee shop in Miami and another in Denver, local SEO ensures both pop up when someone nearby Googles, “best coffee near me.”

But how does this differ from traditional SEO?

Traditional SEO aims for broader, often global visibility. In contrast, multi-location SEO concentrates on very localized queries, such as “boutique gyms in Chicago.” Targeting clients in a certain location with precision is more important than trying to reach as many people as possible.

And why should you bother? It’s simple. It improves conversions, draws more foot traffic, and fosters local trust.

Why Local SEO Matters

So, let’s take a look at why local SEO deserves your attention:

Foot Traffic

Think about the last time you searched for “pizza near me” or “best auto repair shop in town.” Your customers are doing the same thing, and you are losing out on their business if your company is not listed in those local search results.

Simplify the Customer’s Journey

Nobody likes searching for an invalid phone number or sorting through out-of-date company hours. You make your clients’ lives easier by providing them with precise and consistent information at every location. They are more inclined to pick you over the competition if it is simpler for them.

Boost Conversions

Local SEO offers incredible value because it targets customers who are ready to act. Whether they’re calling for a quote or walking into your store, these aren’t passive browsers—they’re potential buyers.

Outpace the Competition

In many areas, businesses still struggle with implementing effective local SEO strategies. This creates an opening for you to shine. You can outperform competitors in search results and in the eyes of prospective buyers when your listings stay updated and your content speaks to local audiences.

Key Strategies for Optimizing Local SEO for Multiple Locations

Local SEO can feel like balancing on a unicycle while juggling. But don’t worry. It’s much easier to handle with the correct tactics.

Optimize Google Business Profile (GBP) Listings

GBP is a critical tool for making sure your locations appear in local search results. How do you optimize your GBP? Let’s break it down:

Claim Each Location’s Listing: Start by creating or claiming a GBP Profile for every branch. This step plants your flag on the map, letting potential customers know you’re ready to serve them.
Be Consistent with NAP Information: Your Name, Address, and Phone number (NAP) details should match across every online platform. Why? Inconsistencies confuse search engines and customers, costing you both visibility and trust.
Keywords: Use keywords that resonate with the specific area. Whether it’s “best tacos in Brooklyn” or “auto repair in Austin,” weave local terms into your GBP descriptions without overdoing it.
Keep It Fresh: Think of your GBP like a storefront window—it should always look its best. Regularly update listings with sharp photos, customer reviews, and timely updates on events, promotions, or hours.

Create Location-Specific Landing Pages

Every location deserves its own dedicated page. This allows you to customize content and attract local searches effectively. Include the following:

Keywords tied to the area’s interests.

A clickable, embedded Google Map for easy navigation.
Up-to-date NAP information prominently displayed.
Testimonials from happy local customers.
Promotions and offers that speak to the neighborhood.

Next, it’s important to use schema markup to stand out. Schema markup might sound technical but think of it as adding a “hello” sign to your content for search engines. It helps Google better understand your page and display key details directly in search results.

Develop Localized Content

Here are some things to keep in mind when crafting content that resonates locally:

Be Specific: Create blog posts and guides that capture local interests. Think “5 Best Coffee Spots in Chicago” or “A Weekend Guide to Denver’s Outdoor Adventures.” Generic content will not help you rank locally, you need to be specific.
Spotlight Local Events and News: Is your location hosting a charity event? Did your team sponsor a community sports league? Share these stories. Highlighting your local involvement strengthens your connection with the community and earns their trust.
Leverage Customer Contributions: Your customers are your best advocates. Include their reviews, photos, and testimonials on your location pages.

Build Local Backlinks and Citations

Backlinks and citations are also necessary to build your business’s local reputation in the eyes of search engines. They show search engines—and your customers—that your locations are valued within the community.

Collaborate With Local Allies: Join forces with nearby businesses, nonprofits, or event organizers. These collaborations, which can include co-hosting a workshop or sponsoring a festival, frequently result in beneficial backlinks from respective websites.
Get Listed in Local Directories: Make a claim on websites such as Yelp, TripAdvisor, and directories tailored to your industry. These mentions help search engines connect your business to its physical location.
Maintain Consistency in Citations: Your business name, address, and phone number should match across all directories. Inconsistent details can confuse search engines and knock your credibility.

Leverage Social Media for Local Engagement

Social media offers an incredible opportunity to connect with local audiences. Here are some strategies:

Separate Pages: If managing distinct pages for each location is practical, it can create a sense of community for each area. Customers love seeing updates that feel personal and close to home. A dedicated page can highlight the events and promotions.
Share What Matters Locally: Don’t just post for the sake of it. Highlight things like a new store feature, employee shoutouts, or an upcoming local event. Social content should feel relevant.
Use Local Hashtags and Tag Influencers: Tap into local trends by using area-specific hashtags. Partner with local influencers to boost visibility. A simple post shared by a well-known local voice can give your location a credibility boost.

Manage and Respond to Reviews

Reviews can make or break your online reputation. How you handle them? That’s where trust is earned—or lost.

Encourage Feedback: Sometimes, all you need to get a great review is to ask. Use follow-up emails or place QR codes at checkout, inviting customers to share their thoughts.
Respond With Care: Every review deserves attention. Thank happy customers warmly, but don’t shy away from addressing negative feedback. A thoughtful response can turn a critic into a loyal fan—and shows others you care.
Spotlight the Highlights: Positive reviews are pure gold. Feature them on your location pages as proof of what customers love about your business.

Monitor and Track Local SEO Performance

Without regular monitoring, you’re flying blind. But with the right tools and techniques, you’ll gain insights that help refine your strategy:

Keywords: Use tools like Google Search Console to monitor how your location-specific keywords are performing. Are you ranking for “best pizza in Brooklyn” or “plumbers near Austin”? Knowing where you stand helps you adjust and stay competitive.
Analyze Website Traffic: Google Analytics is your best friend here. Dive into data for your location pages. Are people visiting? Are they staying? Pay attention to bounce rates and conversion stats to see what’s clicking with your audience—and what’s not.
Understand Customer Actions on GBP Listings: Your Google Business Profile insights can reveal powerful trends. Are customers clicking for directions, making calls, or visiting your website? These behaviors show how effectively your GBP is driving engagement.
Audit Regularly for Accuracy: Inconsistent information can chip away at your credibility. Make routine checks to confirm that your Name, Address, and Phone details are consistent across directories and listings. Don’t forget to review your schema markup as well—it’s the behind-the-scenes code that helps search engines understand your pages.

A properly implemented local SEO plan can revolutionize your multi-location business by increasing foot traffic, building community trust, and converting internet queries into real world results. From optimizing your Google Business Profiles to crafting content that resonates locally, and tracking performance metrics, each step of this guide moves you closer to measurable success.

Ready to elevate your local SEO game? Let V9 Digital help. Click here to book a consultation and let’s start dominating your local market.

Top SEO Trends & Strategies 2025

Richard Lesher — Tue, 19 Nov 2024 15:20:30 +0000

Don’t Fall Behind! Top SEO Trends for 2025 You Can’t Ignore

With SEO continuously evolving, 2025 is bringing new opportunities—and challenges—to optimize beyond Google, enhance engagement, and leverage powerful tools like AI. Here’s what you need to know to stay competitive.

Search Everywhere Optimization

Google isn’t the only game anymore. Platforms like ChatGPT Search, Perplexity, and social channels like TikTok and YouTube are increasingly popular for search. In 2025, brands that only optimize for Google risk missing out on major traffic sources. Expanding your SEO strategy to these platforms can help you reach untapped audiences.

Expand your focus: Consider where your audience is searching (e.g., YouTube, TikTok, ChatGPT).
Tailor content to the platform: Different platforms have different search behaviors—match your content accordingly.
Experiment with new search engines: Try optimizing for AI-driven search platforms like Perplexity.
Leverage platform-specific SEO tactics: Use platform-specific tags, metadata, and post formats to increase visibility on each platform.

As you move beyond Google, think about the future of search itself—an era where users don’t just “Google it” but explore specialized, AI-powered tools for personalized answers.

AI as a Support Tool—Not a Replacement

AI is a powerful asset, but in 2025, it’s most effective when it supplements rather than replaces human insight. Fully AI-generated content often feels generic, and Google tends to prioritize content with a human touch. Use AI to enhance your content creation strategy while keeping it engaging and authentic.

Content gap analysis: Use AI to identify what your competitors are covering that you might be missing.
Semantic keyword suggestions: AI can help you add relevant keywords naturally.
Visual and structural support: Generate ideas for images, internal links, and layout improvements with AI tools.

Beyond supporting content creation, AI can help you understand audience preferences and behavior at a granular level. Use these insights to stay ahead of changing user expectations.

Engagement Metrics Matter More Than Ever

User engagement metrics are critical to SEO, with Google tracking how users interact on your site. This includes time on page, page views, and bounce rates. To improve these metrics, focus on creating a smooth, intuitive user experience with relevant content that keeps visitors engaged.

Enhance load times: Ensure pages load quickly to avoid losing impatient users.
Prioritize intuitive navigation: Make it easy for users to find what they’re looking for.
Boost on-page engagement: Use clear calls to action and relevant internal links to encourage users to stay longer.
Optimize for mobile: Mobile users often have different browsing patterns; make sure your mobile experience is optimized for easy engagement.
Utilize engaging visuals: Photos, graphics, and videos can make your content more compelling and increase time spent on the page.

Keeping users engaged doesn’t just boost your SEO; it’s also an opportunity to turn more visitors into loyal customers by fostering trust and positive experiences on your site.

Test Reddit and Quora

In 2025, Reddit and Quora posts frequently appear in search results, making these platforms valuable for SEO. Engaging in relevant threads and communities on these sites builds authority, credibility, and a direct connection with users interested in your industry.

Answer industry-related questions: Position yourself as an authority by offering valuable insights.
Use keywords in responses: Subtly optimize your answers for searchability within Google results.
Link to your site strategically: Include links to relevant content on your site when it genuinely adds value to the conversation.

Beyond SEO, engaging on Reddit and Quora gives you real-time insights into your audience’s pain points and questions—valuable info for creating even better, targeted content on your own site.

Optimizing for Voice Search

Voice search is growing, and it calls for a unique approach. Voice searches are conversational and often phrased as questions, so content should be structured to capture this traffic. In 2025, focusing on natural, question-based keywords will help you keep up with this trend.

Focus on long-tail keywords: Optimize for natural, question-based phrases.
Incorporate local SEO: Voice search often has a local intent, so be sure to include location-based keywords if relevant.
Test for mobile compatibility: Make sure your content displays well on mobile, as many voice searches come from mobile devices.
Craft content for “How,” “What,” and “Where” searches: Many voice queries start with these question words, so consider structuring answers to fit.
Optimize content for direct answers: Aim to provide concise answers to common questions, as voice search engines often pull snippets from pages with straightforward answers.

Looking ahead, think about how voice search is evolving to integrate with smart devices. Optimizing for voice can give your brand a presence in an increasingly connected, on-demand world.

Content Clusters for Authority

Content clusters—groups of interlinked pages around a core topic—help establish your site as an authority. This approach to SEO helps you rank better and gives users a richer resource to explore. In 2025, building these clusters will be essential for demonstrating expertise on any subject.

Build pillar content: Create in-depth content on central topics that serve as the foundation of each cluster.
Support with related articles: Link back to the pillar content from smaller, focused pieces that cover related aspects.
Use strategic linking: Guide users through a logical structure that reinforces your expertise.

As search engines get smarter, content clusters can also help you organize and streamline your site’s content strategy for both search engines and readers.

Quality Content is Non-Negotiable

High-quality, user-focused content is still at the heart of SEO. Google favors pages that are genuinely helpful, unique, and relevant. In 2025, creating content with depth, updated information, and value will be essential to stand out.

Research-driven insights: Include data, quotes, and reliable references to enhance credibility.
Regular updates: Keep your content relevant with regular updates and additions.
Engage with multimedia: Use images, videos, and other media to create a richer experience.

Quality content doesn’t just drive traffic; it creates a foundation of trust and authority that positions you as a go-to resource. Make this your competitive edge.

Your SEO Roadmap for 2025

SEO in 2025 demands a thoughtful, multi-platform approach that prioritizes user needs. By thinking beyond Google, making strategic use of AI, and crafting valuable, user-centered experiences, you’ll be ready for whatever comes next.

Ready to take your SEO to the next level? Volume Nine’s team is here to help craft a forward-looking SEO strategy tailored to your goals. Reach out to learn more.

Is Your Organic Traffic Declining? Start Here

Richard Lesher — Fri, 06 Sep 2024 21:04:46 +0000

Noticing a dip in your website’s organic traffic can be frustrating, especially when the usual SEO tricks aren’t cutting it. If your organic traffic & revenue has been on a downward slide for six months or more, you’re not alone, a lot of major brands have been slipping and sliding right along with you. BUT you don’t have to just sit back and watch it happen.

Here are a few tips on where to start when diagnosing the problem and getting your traffic back on track. Troubleshooting organic traffic declines is a pretty common concern we hear from prospects who reach out. We’re happy to provide a free, quick consultation with an SEO expert to review your organic traffic and potential causes.

Check for Development Updates

Before you panic about algorithms or penalties, look at your website’s recent development history. Did your traffic drop after a significant update or site change? It’s easy to blame Google for traffic issues, but more often than not, the root cause is a change on your end. Go back through your dev logs and see if there were any significant changes around the time your traffic started to dip. If you find something, that’s your starting point for a fix.

Here’s the kind of development updates that might get your website in trouble with organic traffic:

Moving content around without redirects
Re-platforming
Changing URLs without redirects
Removing content
SSL certificate management
Slowing down site speed
Etc.

Dig into Trends in Your Data

Next, dive deep into your analytics to uncover any patterns or trends. Use tools like SEMrush or Google Analytics to see if the drop is site-wide or limited to specific pages or sections. Is the decline consistent across all categories, or is it focused on one particular area? Is the drop impacting revenue or just traffic? Understanding where the traffic is dropping off can help you target your recovery efforts more effectively.

While you’re at it, make sure your Google Analytics 4 (GA4) installation is clean and accurate. Data is only helpful if it’s reliable, so double-check your tags and conversions to ensure you’re working with the correct information.

Consider a Comprehensive SEO Audit

I very rarely recommend a full SEO audit. However, if you are an older domain (especially e-commerce) and you haven’t done a full SEO audit in a while, now’s the time. Even if you’ve been running a tight SEO ship, Google’s recent updates might have shifted the goalposts. A comprehensive audit can help you identify areas where you’re falling short of current best practices—especially if you’re in ecommerce, where Google’s leniency towards big brands is waning.

Focus on critical areas like faceted search, category pages, and product detail pages. Are you sending the right signals to Google? Are there any glaring issues like broken links or duplicate content that need fixing? An audit will give you a roadmap for cleaning up your site and regaining lost traffic.

A great Technical SEO audit should look at:

Crawlability & Indexability
Site Structure & URLS
Page Elements
Internal Linking & Redirects
Duplicate Content & Canonicalization
Schema Markup & Structured Data
Page Speed & Core Web Vitals
Mobile Optimization
Security
JavaScript & Rendering Issues
Content Quality / Relevance

Avoid AI Content

AI-generated content might seem like a quick fix, but it could be doing more harm than good. Google’s stance on AI content has become clear: they don’t want it, especially if it’s not unique or well-crafted. If you’ve relied heavily on AI content, it’s time to rethink that strategy. Go back through your site, clean up any AI-generated pieces, and focus on creating high-quality, more human-written content that offers real value.

That doesn’t mean you have to ditch AI entirely. It can still be a helpful tool for brainstorming, research, and efficiency—but the final product needs to pass the human touch test.

Here are a few ways we evaluate whether content might have been AI-generated:

“Sniff Test Failure” – If it sounds overly robotic or monotonous, it’s probably AI content.
Superlative Language: ChatGPT thinks everything is revolutionary or needs to be supercharged.
Tools – Try quillbot.com (free) or Originality.AI (paid) to scan and evaluate your content quickly.

Review Recent Google Updates

Finally, take a look at the latest Google updates. If your traffic drop isn’t tied to a dev change, it might be due to a recent algorithm update, like the helpful content or anti-spam updates. Review what’s changed, and see if there’s anything you can tweak on your site to better align with Google’s current preferences.

Here’s where you can review status information on Google Search: https://status.search.google.com/products/rGHU1u87FJnkP6W2GwMi/history

If your organic traffic is still on the decline and you’re not sure where to start, we’re here to help. Reach out, and we’ll take a look together. Whether it’s running a technical crawl or diving into your data, we’ll help you understand what’s going on and work towards getting your traffic back on track.

Google Leak Last Week Revealed a Giant Laundry List of SEO Ranking Factors— Why Should The Average Head of Marketing Care?

Richard Lesher — Mon, 03 Jun 2024 13:26:35 +0000

If you are focused on your users, high-quality content, and a great user experience, you don’t need to panic.

Last week, an anonymous source leaked what has been confirmed to be an internal document revealing over 14,000 “factors” Google uses when ranking websites. The leak has set the SEO world ablaze with discussion and debate.

What Was Leaked?

The leak revealed an extensive and detailed list of APIs that shed light on what Google considers when ranking websites. In general, it is a list of thousands of APIs that outline factors that Google considers when determining rankings for different websites.

While the number is overwhelming, many elements are related when categorized. This means many factors are interconnected or serve similar purposes within the algorithm, contributing to the overall ranking process.

Unfortunately, a layer of detail is missing, including what exactly Google is looking at for some of these factors and their weight. So, academically, it’s interesting, but it’s like getting a partial recipe without instructions or amounts.

New Google Leak is like Getting An Incomplete Recipe

Why Is It Creating Such a Frenzy?

While significant, the recent leak is not as groundbreaking as some might think. SEO has traditionally involved a lot of testing, trial, and error. This is the first definitive confirmation that many of the things we thought worked were indeed part of the search considerations.

The intrigue lies in the glimpse into Google’s inner workings and potential secrets from their closely guarded search algorithms. Also, many long-standing SEO arguments were won last week, like whether Google sandboxes new sites or whether domain authority exists as a factor.

While the leak has generated a buzz, its practical implications might not be as transformative as the initial excitement is suggesting.

I guess we’re gonna have to find new stuff to argue about.

Does It Change Anything for SEO?

Fundamentally, this will stay pretty much the same for great SEO companies focused on branding, user experience, quality content, and driving revenue (not just traffic). It confirms what we have been doing or how we have been thinking about organic search.

There are undoubtedly new or emphasized tactics at the SEO water trough, but quality content was crucial last week, it’s still essential this week, and you can bet your boots will still be important next week.

Having a peek behind the curtain is fun for SEOs, but it likely doesn’t change the outcome significantly. For example, whether engagement was a ranking factor or not, we help clients with it because we know that drives revenue. It’s nice to know now that Google is considering those engagement rates in a fashion in the algorithm, but we were going to do it regardless of whether it was a factor.

In the coming weeks, you might see some new elements popping up in our SEO audits. Still, we will keep our clients on track to build a robust and valuable brand online that attracts and converts new customers (or what we like to call SEO done right).

For more details and information on this trending topic, check out these articles:

How to Budget for SEO

Richard Lesher — Fri, 31 May 2024 16:15:24 +0000

Let’s face it: SEO can feel like a complex puzzle. You hear all about its power to boost website traffic and conversions, but actually budgeting for it is a whole different story. While it seems daunting, with the right knowledge and strategies, you’ll be able to invest wisely and see tangible returns on your efforts. This guide will equip you with the proper knowledge and strategies you need to invest wisely, see tangible returns on your efforts, and conquer your SEO budget.

SEO 101: Why Budgeting Matters

At its core, SEO is the art and science of getting your website seen by the right people at the right time. The higher you rank in search results (think Google), the more organic traffic (free website visitors) you attract. This translates to increased brand awareness, leads, and, ultimately, revenue growth.

But SEO is a marathon, not a sprint. That’s why budgeting wisely is crucial to unlocking its long-term potential. Here’s what influences your SEO budget:

Understanding Your Business Needs: Setting Your Sights

Before examining costs, define your business goals. Are you more focused on increasing website traffic or generating more qualified leads and sales? How will you justify a long-term investment in organic traffic? Identifying these goals will help you decide how you want to allocate resources.

Don’t forget your industry’s competitive landscape. The fiercer the competition, the more resources you might need to invest in strategic SEO tactics.

Finally, SEO doesn’t operate in isolation. Look at your existing marketing budget. Where does SEO fit in? Can you reallocate some resources to fuel your SEO efforts?

In-House vs. Agency vs. Freelancer for SEO

Now, the million-dollar question: Do you tackle SEO yourself (in-house) or outsource it to a seasoned SEO expert?

Hiring In-House

Opting for an in-house SEO team is a wise choice if you have a steady stream of SEO tasks that justify a full-time position. This approach offers direct control and immediate access to your team members. However, it can be costly, requiring a substantial investment in salary and tools. Additionally, management and oversight will be crucial to ensure productivity and effectiveness.

Considerations:

Significant investment in salary and full-time employment costs.
SEOs often specialize in specific areas (e.g., Technical SEO, Content Optimization), requiring sufficient work in one domain.
Management and oversight are necessary.
Budgeting for SEO tools is essential.

Agency

Hiring an agency offers a balance between cost and expertise. While the hourly rate may be higher, the overall cost can be more manageable than hiring in-house. Agencies bring a diverse range of tools and up-to-date industry knowledge, providing a comprehensive and self-managed solution for your SEO needs.

Considerations:

Higher hourly cost but potentially cheaper overall than in-house hiring.
Access to a variety of tools and templates as part of their retainer.
Generally more current with industry changes.
Requires less direct management.

Freelancers

Freelancers can be the most cost-effective option, though they come with their own set of challenges. They tend to be less expensive but may require you to budget for additional tool costs. Freelancers might not be as updated or flexible as agencies and can be less reliable, making it essential to vet them thoroughly before hiring.

Considerations:

Higher cost per hour but typically the most affordable overall option.
Need to budget for additional SEO tools.
Might not be as up-to-date or adaptable as an agency.
Generally more self-managed than in-house but less so than an agency.
Potentially less reliable, with higher risks of availability issues.

Going in-house can be cost-effective, and you maintain complete control. But be warned, SEO requires expertise and consistent time commitment. Do you have the bandwidth to learn the ropes and dedicate resources long-term?

Hiring an SEO agency brings expertise, proven strategies, and access to advanced tools. This can be a major time-saver. However, agencies come with a price tag, and you might relinquish some control.

The best choice depends on your resources and comfort level.

Breaking Down SEO Cost Components

Now that you understand the landscape, let’s explore the different areas where you may want to spend your SEO budget:

Keyword Research

Keywords are the gold mine of SEO. You need to find the search terms people are actually using to find businesses like yours. Tools like Google Keyword Planner and Ahrefs can help with this (some have free versions, and some have paid plans).

Content Creation

High-quality, SEO-optimized content is like a magnet for website visitors. Think blog posts, landing pages, infographics – the possibilities are endless!

On-Page Optimization

This involves fine-tuning your website’s elements for search engines. Think title tags, meta descriptions, and image alt text. Plugins can simplify this process – some offer free versions while others have paid plans.

Technical SEO

This might sound intimidating, but it basically means making sure your website is healthy and user-friendly for both humans and search engines. We’re talking about website speed, mobile-friendliness, and structured data (a fancy way of organizing your website’s information for search engines). Depending on your website’s complexity, you might need a developer to tackle this area.

Link Building

Imagine backlinks as votes of confidence for your website. The more high-authority websites link to you, the better your ranking potential. There are white-hat link-building strategies (the good kind!), but outreach campaigns can take time and effort.

Digital PR

Digital PR involves using online publications and influencers to promote your brand and gain high-quality backlinks. It boosts your website’s authority and visibility, similar to traditional PR but focused on digital coverage.

SEO Consulting

SEO consultants provide expert advice tailored to your business, helping you navigate SEO complexities. They can audit your site, develop strategies, and ensure best practices, with fees varying by expertise.

Local SEO

For local businesses, optimizing for local search is crucial. This includes managing your Google My Business profile, earning local citations, and garnering positive reviews to enhance local search visibility.

Conversion Rate Optimization

CRO is about converting visitors into customers by analyzing user behavior and making site adjustments. This might include A/B testing and refining calls to action to improve conversion rates and maximize the ROI of your SEO efforts.

Building Your Budget

Here’s a range to give you a general idea (these are estimates, and actual costs can vary):

Too cheap: Less than $1,000/month
Small business: $1,000 – $2,500 per month
Medium business: $2,500 – $5,000 per month
Enterprise: $5,000+ per month

Remember, this is just a starting point. The key is to be flexible and adjust your budget as your SEO efforts progress and your needs evolve.

Measuring Your SEO ROI

ROI (Return on Investment) is your goal when it comes to SEO. It essentially measures the value you get from your SEO efforts. Here are some key metrics to track your success:

Organic impressions in Google Search Console
Organic traffic: This is the free website traffic you get from search engines.
Organic conversions: This could be anything from a contact form submission to an online purchase.

Tools like Google Search Console and Google Analytics are your best friends for tracking SEO performance.

Conquering the SEO Budget

By understanding your business needs, exploring in-house vs. outsourced options, and allocating resources wisely across different SEO components, you’ll be well on your way to taming the SEO budget beast. Remember, SEO is a long-term game, so consistency and a data-driven approach are key. Reach out to Volume Nine to get started with a strategic and targeted plan that allows you to harness the power of SEO and grow your website traffic and conversions.

LinkedIn Profile Optimization Tips for Manufacturing Executives

Richard Lesher — Fri, 24 May 2024 19:40:45 +0000

LinkedIn is more than just a social network for professionals; it’s a pivotal tool for career advancement and professional networking. Effectively leveraging LinkedIn can unlock a wealth of opportunities—from finding top industry talent and staying updated with industry insights to showcasing expertise. Effective LinkedIn profile optimization is a strategic way to revamp your profile to maximize visibility and impact and fully utilize the platform’s benefits.

Building a Strong Foundation

Profile Picture and Background Image

A picture speaks a thousand words, and when it comes to LinkedIn, your profile picture sets the professional tone. Opt for a high-quality, professionally-taken headshot with good lighting and industry-appropriate attire. The backdrop should be clean and uncluttered. Your background image can serve as a visual extension of your brand with options including:

A modern factory setting
A piece of innovative machinery
An industry-related graphic

Your background image not only enhances your profile’s visual appeal but also reinforces your professional brand identity.

Headline and Summary

Your headline is more than just your job title; it’s your first impression. Write a catchy headline with relevant keywords showcasing your unique value proposition. Think beyond “Manufacturing Executive” and consider something like “Innovative Leader in Smart Manufacturing | Driving Efficiency and Growth in the Automotive Sector.” If your headline is captivating, your profile visitors will be compelled to continue reading.

The summary section is your chance to tell your professional story. Write an engaging narrative highlighting your expertise, achievements, and future career goals. Quantify your results whenever possible by including number percentages and other relevant details.

Optimizing for Visibility and Impact

Keywords

Keywords are crucial for increasing your profile’s visibility in searches. Identify relevant keywords related to your industry and target audience by using LinkedIn search suggestions and industry-specific terms. Integrate these keywords naturally throughout your profile, including in your headline, summary, and experience sections.

Experience Section

Your work experience should not read like a job description; instead, focus on highlighting your accomplishments and contributions. Use action verbs and quantify your results whenever possible. For example, “Implemented a new manufacturing process that reduced production time by 20%.” Enhance your profile by including media such as presentations, project reports, or case studies that demonstrate your impact.

Building Credibility and Authority

Skills and Endorsements

Manufacturing executives wear many hats. To effectively build credibility and position yourself as a valuable asset, curate a strategic selection of skills on your profile. With 50 slots available, prioritize in-demand skills relevant to your industry and target roles. Don’t be shy about requesting endorsements from colleagues, past supervisors, or clients who can vouch for your proficiency in these areas. Endorsements act as social proof, validating your skills and expertise to potential employers and business partners. Other things to consider adding include:

Strategic Skill Selection: Go beyond just listing skills. Briefly showcase your proficiency through relevant achievements.
Industry-Specific Acumen: Highlight specialized knowledge or certifications relevant to your industry niche (e.g., “Additive Manufacturing: Certified in FDM 3D printing technology”).
Beyond Technical Skills: Include soft skills crucial for manufacturing leadership, such as communication, problem-solving, and teamwork.

Solidify Your Reputation with Recommendations

Use recommendations from past colleagues, supervisors, or clients who can directly attest to your strengths and leadership qualities. These testimonials provide valuable social proof, not just of your technical abilities but also of your impact on teams and overall business success. Remember, a well-written recommendation can add a powerful layer of authenticity to your profile, making you stand out to potential employers and collaborators.

Engaging with Industry Content

Establish yourself as a thought leader by actively engaging with industry-related content. Share and comment on articles, news updates, and discussions pertinent to manufacturing. This not only keeps you informed but also increases your visibility to others in your industry.

Optimizing your LinkedIn profile is a strategic move towards better visibility and more opportunities. By focusing on professional visuals, crafting a compelling headline and summary, integrating relevant keywords, and showcasing your achievements and skills, you can significantly enhance your professional presence on LinkedIn.

To maximize your LinkedIn presence and achieve your professional goals, contact Volume Nine for a personalized strategy that will help you fully take advantage of the powerful networking capabilities.